Why did you decide to work in this industry? I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns.
What motivates you to come to work? I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.
Do you have any WFH routines or rituals? I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.
Tell us a bit about yourself. I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.
Do you have any hobbies? I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.
If you could live anywhere in the world, where would you choose and why? I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.
LoopMe is hiring! Take a look at our careers page.
With time spent on mobile games far outweighing the channel’s share of advertising budget, there is a clear opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.
LoopMe’s new whitepaper reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.
At LoopMe we are proud to run the LoopWE (LoopMe Women Empowerment) initiative, which aims to promote gender equality not only within LoopMe but also across the adtech industry as a whole.
With ‘Accelerate Action’ as the theme of International Women’s Day 2025, we asked LoopMe employees and partners how they are committing to drive change.
LoopMe pledges
“I pledge to champion gender equality by treating everyone with respect and fairness. I will model inclusive behaviours, communicate my commitment openly, and take responsibility for creating a welcoming and equitable environment.” – Talulla Rendall
“I’ve seen firsthand how empowering women transforms businesses. But words aren’t enough. I pledge to sponsor talent, push for equity in pay and leadership, and make inclusion a standard. It’s time to do, not just discuss. What action will you take today?” – James Parker
“I pledge to champion gender equality by using my podcast to amplify women’s voices and drive meaningful conversations on empowerment. This year, my commitments include fostering inclusive workplaces where everyone can thrive and advocating for real change through action, mentorship, and allyship.”– Stephanie Ramsden
“On IWD we celebrate women’s achievements and the importance of inclusivity, representation, and support in the workplace. At LoopMe, we foster a culture where everyone can grow and succeed, valuing merit and talent regardless of gender or background. By recognizing different circumstances, we build a stronger, more equitable team. I pledge to support my female industry colleagues and friends by advocating for them and sharing my knowledge and experience to help them thrive.” – Alicia Placer
“I’ve had the privilege of working with incredible female managers, clients, and colleagues who have supported my growth, allowing me to learn, make mistakes, and thrive. I’m proud to be part of a team at LoopMe that fosters this same positivity and collaboration. This year, I aim to accelerate action by championing opportunities. I pledge to help promote a supportive environment where we lead with curiosity and mentorship and help each other find that opportunity to advance and shine at work and in life.” – Aby Carandang
“I pledge to uplift, empower, and support women and girls everywhere. I will speak up against inequality, champion confidence, and celebrate their strength. Girl power!” – Anna Chadderton
“This International Women’s Day, I’m proud to stand with LoopMe in championing gender equality. In our industry and beyond, we all have a role to play in fostering an inclusive future – one where every woman’s voice is heard, valued, and empowered. My pledge is to continue advocating for diversity, equity, and inclusion, ensuring that opportunities are open to all. Together, let’s drive meaningful change.” – Eric Ethan Wee
“This year, I’m pledging to support gender equality in the workplace by speaking up, driving meaningful conversations, lifting others, and pushing for real progress.” – Scarlett Quick
“I pledge to support gender equality by urging event partners to ensure speakerships are representative of diversity. I will also leverage LoopMe’s research and our podcast to amplify consumer sentiment and to encourage organisations that prioritise meaningful inclusion and create cultures where everyone can thrive.” – Sarah Tims
“I will continue to educate myself about gender equality by listening to women’s experiences and challenging my own biases. Where we can, we should support the dismantling of gender stereotypes. I will also do my part to encourage an inclusive workplace culture where all genders are respected and empowered. Be authentically, and unapologetically, you.” – Raihan Rafi
For International Women’s Day, I pledge to encourage others to take that first step in both their personal life and workplace whether it’s attending a talk or participating in an event which celebrates women pushing boundaries and empowering themselves and others. – Valerie Ang
“I acknowledge the invaluable contributions of women across all spheres of life – at work, at home and in society. I commit to fostering a workplace culture that values inclusivity and equality by actively recognising the achievements of everyone around me regardless of race, gender or religion, ensuring their voice is heard, respected and empowered, and their contributions are seen and valued. I stand with YOU and commit to making a difference, not just today, but every day.” – Rahmat Ruff Alias
“On this International Women’s Day, I pledge to contribute to a workplace where all individuals feel valued and included. I am delighted that we have a culture that welcomes diverse perspectives. I will continue to encourage everyone to share their voice whatever gender they are.” – Grace Chan
“This IWD, to accelerate growth, I pledge to create a safe environment where women are encouraged and empowered to speak up and share their experiences and perspectives. I commit to support women-led businesses, showing recognition of women’s achievements.” – Valery Ong
Partner pledges
“In 2025, I pledge to foster change and growth within iProspect and the industry by mentoring colleagues, amplifying women’s voices, providing constructive feedback, being an approachable leader, and building alliances for gender equity. My goal is to create a culture of inclusivity and empowerment.” – Bonnie Dodemaide, iProspect
“In 2025, I pledge to support gender equality by leading with empathy and assertiveness, by cheering for other successful women so we can rise together instead of competing against each other and by celebrating women’s emotional intelligence and sensitivity which makes us unique and powerful.” – Heba Tallah Abouhamd, Kinesso
“I pledge to provide mentorship for young women in my company and industry to empower them with the confidence to achieve more. As a professional in a senior position, I will make myself more available in public forums to set examples for them. As someone interested in how AI can drive further efficiency in our daily lives, I am hoping to upskill my knowledge and capabilities in AI and be able to share this knowledge widely.” – Janet Leung, Publicis Media
“As a mom of two girls and an advertising practitioner, I pledge to approach both roles with passion, balance, and unwavering dedication. I am committed to being an active and engaged mother, ensuring that my daughters grow up in a nurturing environment where they feel loved, supported, and empowered to chase their dreams. By embracing my career in media, I strive to show my daughters that success is not just about professional achievements but about nurturing meaningful relationships, taking care of oneself, and living with intention and purpose.” – Chris Leobrera, EssenceMediacom
“I pledge to champion gender equality by fostering an inclusive environment, advocating for equal opportunities, and challenging bias in the workplace. Through mentorship, allyship, and open communication, I will help create a culture where everyone, regardless of gender, feels valued, empowered, and supported to thrive.” – Charlotte Powers, Bountiful Cow
“On this International Women’s Day, I pledge to accelerate gender equality. I am committed to breaking barriers, amplifying voices, and creating opportunities for women to lead, thrive, and succeed. Let’s commit to making a real change — because when women rise, we all rise.” – Caleb Watson, Initiative
“As a new mother, I understand the challenge of balancing career and personal life. I pledge to foster a workplace where women thrive. In 2025, I’ll support working mothers and promote work-life balance, showing we can succeed while embracing motherhood.” – Rachaya Brown, APEX Exchange
“From being a silent contributor, focusing mostly on task-oriented outcomes, to helping others grow – that’s how I will accelerate change this year. It means staying true to my own path while empowering others to realize their potential. It’s about leading with purpose, setting clear expectations, and recognizing that growth—both personal and collective—is the true measure of success. As a team lead, I aim to create an environment where people feel valued, supported, and encouraged to step beyond their comfort zones. This year, my pledge is to be more intentional about lifting others up, fostering collaboration, and growing together.” – Mitzi Ferrer, dentsu
“To every woman who works hard to overcome barriers, defy expectations, and push forward despite the challenges – you are seen, valued, and celebrated. I pledge to stand with you, and support a world where your strength, ambition, and dreams know no limits.” – Sheikh Ebrahem, Publicis Media
“I pledge to lean into the power of allyship to support and advocate for all women, both directly and in spaces where some may be absent. By leveraging my platform and network, I strive to advance the equality agenda in 2025 and beyond, amplifying women’s voices and creating opportunities for progress.” – Michelle Sarpong, the7stars
“Building a tribe of women who uplift and support each other has always been my dream. I’m proud to be part of an organization that champions gender equality and inclusivity. This year, I commit to accelerate action by pledging to advocate for women, empowering them to lead and express themselves freely. I will celebrate every triumph, no matter how big or small, and foster radical collaboration within our tribe and beyond.” – Nida Estrella, dentsu X
“Personally, I pledge to listen to and believe women’s stories to understand a situation I wouldn’t have previously understood, and to create a safe and supportive environment for all.” – Lee Ci En, Publicis Media
“Driven by a commitment to supporting women in the historically male-dominated world of trading, I established Women in Trading. My goal is to create a more inclusive environment where women’s voices are amplified and everyone has equal access to opportunities.” – Duri Mehmet, Orion Worldwide
“I will call out and break the cycle of unnecessary apologies in professional settings – empowering myself and other women to speak with confidence. Beyond advocacy, I commit to supporting women-owned businesses and women in need, turning my intention into action.” – Sheena Supaya, Publicis Media
“I pledge to accelerate actions that drive growth in both my personal and professional life. In the past, I prioritized external demands over my wellbeing. Moving forward, I will set clear goals, embrace new experiences, practice self-kindness, and lead impactful learning and development initiatives at iProspect.” – Nicola Barnes, iProspect
“I pledge to continuously make women heard, whether that is myself or others – to not back down when we feel threatened by oppression, to not sit down when we need to stand up, to not dim a woman’s light and to make them shine.” – Yana Dalisay, Publicis Media
“I pledge to accelerate action by continuing to champion equity and fostering our culture of support, opportunity, and recognition for women. Our 70% female leadership team drives meaningful change through mentorship and accountability. At Slingshot, we slingshot people further, faster—together.” – Laura Dodds, Slingshot
“I pledge to foster inclusive environments where all women feel safe, valued and respected.” – Dawn Theseira, Publicis Media
“I pledge to celebrate the achievements of women and to inspire future generations to realize their fullest potential in the industry.” – Vera Lam, Publicis Media
“As a woman in the digital advertising industry, I understand that thriving in this fast-paced field requires constant adaptability and the ability to take accelerated action. I embrace change, take action, and continue to learn, evolve, and stay ahead in a rapidly changing world. I believe women are equally capable of leading, making decisions, and driving innovation. With determination, resilience, and decisiveness, we can overcome challenges and positively influence each other. I am committed to empowering every partner that I work with by fostering a supportive and inclusive environment where everyone, regardless of gender, age, nationality, or background, is treated with respect and equality. By encouraging open communication, collaboration, and the sharing of knowledge, we can create an environment where everyone feels valued, respected, and heard. Together, we help each other grow and succeed. Building a positive culture and fostering an inclusive culture starts with small but meaningful actions that may start within the team. I believe that when we support each other, we grow together. Through mentorship, guidance, and sharing knowledge, we empower those around us to achieve their fullest potential. We accelerate action to drive positive change forward, as progress does not happen by chance but through intention and effort. By supporting inclusivity and fairness, we can create a workplace where everyone has a chance to succeed. Together, we can break stereotypes, inspire each other, and create a work environment where everyone has the opportunity to thrive. Every action matters, and every action must be taken immediately. I’m proud to be a small part of a movement that drives a better workplace environment, inspires growth, and shapes the future.” – Surattaya Khampradid, Kinesso
Engineering Director Oleksandr Chornomaz, based in Krakow, offers an insight into his professional motivations as well as his life outside of work in the latest of LoopMe’s employee spotlights.
Why did you decide to join LoopMe? I’ve always wanted to work at a startup, and when I joined back in 2016, the company still had a very dynamic and flexible management style. There were no strictly defined roles – everyone contributed in any way they could, based on their skills and abilities. I really resonated with that approach. I was deeply passionate about my work and grew alongside the company. Back then, we had a small team of developers working together in an open space, where we could freely exchange ideas. Some of the best concepts emerged from those discussions, even from heated but productive debates.
What project or event has been your favourite to work on at LoopMe? Over nearly nine years at LoopMe, I’ve had the opportunity to work on almost every major engineering project within the company – from our core product at the time, the DSP, to our first SDK integrations, and even in the Data Science team. However, my favourite project has to be the Intelligent Marketplace. It serves as the backbone that connects all our products into a unified ecosystem – essentially the heart of the company, where speed meets innovation.
Can you discuss a skill you’ve acquired or developed while working at LoopMe? When I joined LoopMe, my background was primarily in networking and server administration. However, my true aspiration was to become a software developer. In a way, I started from scratch, despite having already spent seven years in IT as a Network Engineer and DevOps specialist. At LoopMe, I honed my programming skills and, over time, expanded into management, business strategy, and product development. Learning to look beyond just the technical aspects and build products that drive revenue has been incredibly motivating for me.
Tell us a bit about yourself I come from a small town near Dnipro called Pidhorodne. Since childhood, I’ve been fascinated by technology – I always wanted to understand how things work. As a kid, I would take apart all my electronic toys, though not all of them made it back to their original state! My interest in IT started back in school. I kept up with the latest tech news, built computers for myself and my friends simply because I enjoyed it. Over time, this curiosity evolved into a passion, ultimately shaping my career into what it is today.
Do you have any hobbies? Throughout my life, I’ve had a variety of hobbies, from folk dancing to basketball. Sports have always been a big part of my life, and I love trying new activities. In school, I was the captain of my basketball team and even envisioned a future in professional leagues, but IT eventually won me over. More recently, when I lived in Cyprus for a year and a half, I took up rowing – a fascinating and highly disciplined sport. At the moment, I stay active by regularly working out at the gym, keeping in shape for any new sport I might want to try in the future.
If you could live anywhere in the world, where would you choose and why? I don’t have a specific location in mind, but my ideal place would be somewhere close to mountains, the sea, or the ocean. I value being able to retreat into nature from time to time, to recharge and spend quality moments with loved ones—whether in the forest, the mountains, or on the water. At the same time, I want to live in a place that is technologically advanced, with strong opportunities for growth and surrounded by inspiring people. I’m still searching for my dream city, but I’m confident I’ll find it someday!
Interested in working at LoopMe? Take a look at our open vacancies.
Searching for a PMP deal is often a frustrating experience for a trader. Mainly because they have to keep guessing the relevant keywords and almost all curation platforms are locked behind login requirements. Launching in Februaury 2025, LoopMe’s Premium Deals Library will provide programmatic traders with a streamlined, public platform to apply always-on PMPs to their campaigns in just two clicks.
Powered by LoopMe’s proprietary survey data — collected from nearly one billion surveys delivered globally — and a generative AI-powered search tool, the platform recommends the most relevant and best-performing deals based on any brand, keyword, or KPI.
With a focus on scale, accessibility, and performance, the Premium Deals Library addresses the key challenges that agencies face when accessing curated deal packages. In this post, we’ll explore those challenges, LoopMe’s tailored solution, and the technology driving these solutions.
Finding the right deal, fast
We found that one of the biggest challenges for traders was identifying which deals are most applicable to their advertising campaigns when browsing a library. For example, if I were running a campaign for a sportswear brand, I would need to guess the keywords to surface relevant deals, for example, sports, trainers, and running. However, I might miss seasonal deals (such as the Olympics), or shoppers currently looking for general fitness apparel, and those in-market for close competitors’ products—all of which would be highly relevant for a programmatic campaign for a sportswear brand.
To resolve this, LoopMe has built a specialized search engine powered by our deal library taxonomy data and world-leading generative AI tools. LoopMe’s search engine can be used with any brand, keyword, or KPI to rank the most relevant deals based on your input within LoopMe’s library. The engine also provides reasoning for why a deal is relevant to campaign requirements, ensuring that users can make informed decisions about their audience reach. Additionally, only deals with very high relevance, based on a confidence score system, are presented.
Here’s a comparison of search results for Home Depot:
Traditional search:
Home Depot customers
LoopMe’s GenAI search:
Home Depot customers
High spenders + values brand reputation
Home and garden Black Friday and Cyber Week shoppers
Interested in home and garden content
Interested in DIY
High retail spenders
High spenders + planning to shop both in-store & online
Walmart customers
No login. A true library
“I love logins!” said no one ever. Agencies are tired of logging into multiple platforms, providing two-factor credentials, and resetting passwords regularly. This is why we have decided to make the LoopMe Premium Deals Library entirely public, allowing traders to find and implement deals on external DSPs without constantly needing to contact us or enter login details.
On top of this, LoopMe has ensured that all deals are publicly available for 100+ DSPs, copyable, and accessible within two clicks and under 20 seconds. On the backend, LoopMe synchronizes deals with all major DSPs, ensuring these deals appear instantly within DSP inventory marketplaces.
If you’re searching for a custom deal or cannot find your desired deal in the library, our contact form takes less than 60 seconds to complete. You’ll receive a response and a deal within three working days via email or a JIRA ticket.
Addressability and scale
Curation platforms ensure audiences are matched to relevant inventory SSP-side via PMPs, driving addressability and scalability. LoopMe’s Premium Deals Library utilizes its DMP, containing over two billion active and consented devices, enhanced with behavioral-graphic data from almost one billion survey responses and 30,000+ brand and performance campaigns.
Paired with LoopMe’s direct inventory supply — recently boosted by the acquisition of Chartboost — LoopMe provides supply chain-optimized traffic, matched to real-time audiences and scaled via LoopMe’s Persona ID graph for omnichannel presence.
The LoopMe Premium Deals Library is the easiest way for programmatic traders to buy LoopMe inventory and audiences at scale, while relying on LoopMe to manage supply and avoid common issues — such as non-contextually relevant inventory, MFA, and IVT — encountered in open marketplace traffic.
Craig Baillie, Team Lead for EMEA Account Management based in London, features in LoopMe’s employee spotlight series.
Why did you decide to join LoopMe? Years ago, I was agency side over at Dentsu, where Neil (now our VP Sales EMEA) used to sell into the accounts I worked closely across. I was quite aware of LoopMe’s PurchaseLoop product suite, with this being completely unique in market and a massive USP/deciding factor in me wanting to join the company, looking to direct my career down the account management pathway. These interests, as well as the AI capabilities LoopMe offered and fast-growth culture really attracted me during the recruitment process.
What motivates you to come to work? The people I work with hands down. The way we work collaboratively – internally across a multi-faceted layer of teams, all working to achieve certain goals and deliver value is the biggest motivational factor, as well as externally with the client relationships we nurture. There are extremely hard-working, committed and talented people working within LoopMe, and I really value being able to work with and learn from them every day.
Can you discuss a skill you’ve acquired or developed while working at LoopMe? Cross-functional collaboration. Working closely with a number of different teams across the organisation, honing ability to analyse data and translate insights into actionable marketing strategies for our clients. Account management across various client projects, learning to prioritise tasks effectively while maintaining high-quality servicing standards in a fast-paced and dynamic industry which is constantly changing. Each day is different and I’m always learning something new!
Do you have any hobbies? I love my sport! I still manage to play hockey and football competitively over the weekends, and I’m also a winter sports enthusiast, hiker a fair-weather golfer! I love to travel – always wanting to visit new places and tick off cities/countries I have never been to before to experience different cultures and foods.
If you could live anywhere in the world, where would you choose and why? I was lucky enough to spend some time in South Africa (specifically Cape Town) last year for a few weeks. Incredible place and I couldn’t recommend it enough. The backdrop is surreal and one of the best places I have ever hiked for scenery. The people are so hospitable, with the food and wine also being out of this world good! I will be back…
If you could invite any public figure to dinner, who would you choose and why? A rogue one…but Bob Mortimer. If ever fancied a laugh over dinner concerning irrelevant topics and extravagantly made-up stories, he would be my choice. Do read his novels if you get the chance…it’s a lot of nonsense but feel-good reading.
LoopMe is hiring! Visit our careers page for more information.
Why did you decide to join LoopMe? Back when I was but a young sales lad at Nielsen, I dreamed of working at a cool ad tech startup one day. But I didn’t quite know how I was going to make that happen since my sales experience was quite research/measurement-focused and perhaps not-quite-digital-enough. After working at a number of great companies in the research industry, some downright digital-ish, I got a call from my former cubicle-mate Rob Cukierman who had the perfect opportunity for me: to be a part of a new measurement business within a cool ad tech startup! This was my big moment and the rest is history.
What project or event has been your favourite to work on at LoopMe? I’ve had the great privilege of being part of the early stages of LoopMe’s Audience and Measurement Platform (AMP) and seeing our capabilities, impact, and team grow exponentially over the last few years. This product can do a lot of downright cool stuff across so many different use cases and we’re truly just getting started. I think we are positioned to make as big of an impact in the research business as we are already making in the ad business. You heard it here. Check back with me in 5 years when the dust settles.
What motivates you to come to work? One time I didn’t feel like coming to work. I was tired and was feeling sorry for myself. Then I got an early-morning Slack from a colleague in Dnipro who is smarter and better looking than me (there’s a few of them so you’ll never know who I’m talking about). This individual has never once uttered a cynical or pessimistic word so long as I’ve known them despite having every excuse to do so (see news headlines). Then I remembered that I’m a part of a global team of all-stars who deserve nothing short of my best effort every day. From Dnipro to Singapore to San Francisco to London, the sun never sets on the hard-working geniuses of LoopMe!
Tell us a bit about yourself. I live in Brooklyn, NY with my wife and daughters (3.5y and 5m). They are extremely cute and fun. When I’m not slinging data products, I’m going toe-to-toe with our toddler or wiping drool from our infant’s smiling face. In my free time, I love to go on runs in Prospect Park, make too much of one dish, save hot new restaurants on Google Maps, and go to the symphony at Lincoln Center.
What has been your greatest achievement in the last year? Welcoming our new baby daughter over the summer.
If you could live anywhere in the world, where would you choose and why? I would still live in New York City, but with a slight tweak: I would make a change to the amount of money that I have in my bank account, insofar as I would have it increase by an exponential amount, and then I would use those additional funds to acquire a highly capacious dwelling, tastefully adorned, in which my family would reside and from which we would venture out to explore the 7 continents.
Interested in joining LoopMe? Visit our careers page.
LoopMe’s Katarzyna Lacny, an Accountant based in Krakow, features in the latest of LoopMe’s employee spotlights.
Why did you decide to join LoopMe? I was drawn to LoopMe because it offered the chance to make a real impact. Unlike a large corporation, LoopMe provides a close-knit environment where everyone has the opportunity to connect and collaborate. I was excited to join a company where I could contribute my skills and ideas meaningfully, and get to know my colleagues on a personal level. I knew that I would have the opportunity to work on challenging and rewarding projects, and to learn from some of the best and brightest minds in the industry.
What project or event has been your favourite to work on at LoopMe? That’s easy – payroll! It might not sound glamorous, but there’s something so satisfying about making sure everyone gets paid the right amount and on time. Knowing I play a part in keeping my colleagues happy and financially secure is a really good feeling.
What motivates you to come to work? It’s definitely the people! We have such a great team at LoopMe. Everyone is so friendly, supportive, and technically skilled. The atmosphere in the office is fantastic, and it’s always a pleasure to come in, grab a coffee, and catch up with everyone. Plus, being surrounded by such talented people makes it so much easier to collaborate and get things done.
Tell us about yourself. I’m a pretty family-oriented person. I have two amazing kids who keep me on my toes! My favourite thing to do after work is spend time with them, whether we’re going for walks, playing football, or just hanging out at home. It’s the perfect way to unwind and recharge after a busy day. I love seeing the world through their eyes – it keeps things fun and interesting.
Do you have any hobbies? Absolutely! I’m a big motoring enthusiast – anything with an engine gets me excited! I love the feeling of freedom and control that comes with driving, and I’m always up for a road trip. Whether it’s a classic car, a sporty number, or just a reliable daily driver, I appreciate them all. There’s just something about the mechanics and the open road that I find truly fascinating. But my interests don’t stop there. I’m also really into interior design. Creating beautiful yet functional spaces is something I find really rewarding, and I’m always on the lookout for new ideas and inspiration.
If you could live anywhere in the world, where would you choose and why? I dream of escaping the Polish winters, so somewhere warm and sunny would be ideal. Maybe a beautiful Spanish coastal town, or a charming Italian village by the sea, with amazing food and a more relaxed pace of life. Or maybe even a tropical island! The idea of year-round sunshine and escaping the cold really appeals to me.
LoopMe is hiring! Find out more by visiting our careers page.
Eric Wee, a PurchaseLoop Sales Executive based in Singapore, offers an insight into his motivations, achievements, and more.
Why did you decide to work in this industry? Before joining LoopMe, I spent over 10 years in hotel sales. I always felt I had a creative side that wasn’t being fully tapped into. When I came across the Google Digital Marketing Program, I was instantly hooked. I made a bold move, shifting into digital advertising at the peak of my hotel career and it turns out to be the best decision ever! This industry constantly challenges me to think creatively, which I absolutely love. Never a dull day at work, and the ‘dynamism’ is what fuels my passion for what I do.
What project or event has been your favourite to work on at LoopMe? Definitely has to be building two entirely new portfolios from ground zero — GroupM and independent agencies. From the ground up with zero contacts, I’ve worked to establish and grow these partnerships, introducing our AI-driven solutions to new clients and seeing firsthand how our work makes an impact for their brands. It’s been incredibly rewarding to grow these relationships and drive success for both our team and our partners! I’m so grateful for all the clients who believed in LoopMe and in me, and I’m 100% committed to continuing this great work moving forward!
What motivates you to come to work? The opportunity to work with a diverse range of brands, each with their unique goals and challenges every day. The excitement and adrenaline of being creative and staying on top of trends and global events is incredibly satisfying. I’m also thankful to be part of LoopMe, where I get to work with such an amazing team that I truly appreciate. The supportive culture makes it feel like we’re all in this together, and the genuine relationships we’ve built are something I truly cherish.
Tell us a bit about yourself. I was born and raised in Singapore, and here’s a fun fact about me: I absolutely love food — like, really love it! Whenever I enjoy a great meal, you’ll see me beaming with joy. But if the meal isn’t up to scratch, I can’t hide it on my face. I’m always radiating good vibes and enjoying the company of others while soaking in all the wonderful experiences the world has to offer. Sometimes, I find myself standing next to a building, admiring its beauty, or pausing on the street to take in the vibrant culture and atmosphere around me.
What has been your greatest achievement in the last year? Professionally, I had a really strong Q3, hitting all my targets and finally got my key accounts where I wanted them to be, working with brilliant brands such as UOB, Grab and Beam Suntory. It’s incredibly rewarding to see my hard work finally pay off. On a personal note, I’ve just bought my first home! It’s a cozy three-room HDB located in the vibrant neighborhood of Punggol. Just two years ago, I never would have imagined owning my own place so soon, but this has truly become my biggest achievement to date.
If you could live anywhere in the world, where would you choose and why? Definitely Singapore! We’re famous for being a food haven, with all kinds of cuisines from around the globe. As a huge foodie, you know how much that excites me. But if it were possible to choose somewhere out of this world, I’d love to live on another planet — perhaps Mars? The thought of exploring a completely new world and perhaps meeting other lifeforms is just fascinating. It would be an incredible adventure to experience the unknown and see where it takes me!
Want to find out more about working at LoopMe? Head over to our careers page.
The fragmentation of the media system has changed how brand advertisers connect with consumers and increased the complexity of measuring campaign performance. With WARC’s latest forecast predicting that global ad spend will increase to $1.7 trillion in 2024, how do brand advertisers identify the best way to maintain market share?
Marketers need clear visibility of which ad impressions are driving brand awareness, consideration and purchase intent. Increasingly, more media tools are enhanced by artificial intelligence (AI), enabling advertisers to more effectively measure the outcome of their ad spend.
LoopMe’s first-of-its-kind AI-powered media scoring tool provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level. Using contextual, geographic, and temporal-based machine learning models for its predictions, marketers can more effectively plan and execute their campaigns across mobile video, CTV, and display ads. Brand Outcome Scores enables marketers to drive superior results without the need for cookies or other user identifiers.
Our primary goal with the Brand Outcome Scores solution is to ensure that brands only buy the ad requests that matter.
With 12 years of heritage in AI and two patents pending for the Brand Outcome Scores solution, LoopMe continues to find solutions to unsolved industry challenges.
