Author: Hannah Cairns

Employee spotlight:
Yoli Zhang

Posted on | by Hannah Cairns

Yoli Zhang, LoopMe’s APAC Marketing Manager based in Beijing, talks about working as part of a global team and how experiencing different cultures fuels her creativity.

Why did you decide to join LoopMe?
LoopMe’s AI-driven brand advertising platform immediately captivated me. The advertising industry’s dynamic nature keeps me engaged, and I thrive on the challenge of developing strategies that resonate with diverse audiences. As the APAC marketing manager, I’m motivated by the opportunity to make a tangible impact on the company’s growth in the region. The collaborative culture at LoopMe continually fuels my drive and keeps me energized. With my previous experience at Chartboost, I bring a deep understanding of mobile app monetization and a strong grasp of publisher expectations and market needs in APAC. I’m excited to leverage my expertise to contribute to LoopMe’s growth in this market.

What project or event has been your favourite at LoopMe?
At LoopMe, one of my favorite projects was organizing a mid-year client appreciation party for the PurchaseLoop Singapore team. Despite being based in China, with the APAC sales team in Singapore and our design and marketing teams in the UK, we worked seamlessly across locations. From event planning and client invitations to artwork design and onsite execution, the teamwork was exceptional. The event received fantastic feedback from clients, enhanced LoopMe’s brand awareness, and provided valuable insights for improving future APAC initiatives.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve had the opportunity to learn about the brand advertising ecosystem, and how this fits into the adtech landscape. To enhance LoopMe’s brand awareness across APAC, I began building new media relationships and exploring various industry events. Throughout this process, I significantly improved my cross-cultural communication skills. I’m especially grateful to our Head of APAC whose extensive experience in brand advertising and valuable marketing resources have been instrumental in my development.

Tell us a bit about yourself.
Hi, I’m Yoli Zhang, based in Beijing, and I’m the APAC Marketing Manager at LoopMe. With seven years of experience in B2B marketing within the adtech industry, I thrive on the challenges of expanding brands into new markets and am always eager to learn about different cultures. I’m fortunate to be part of a highly professional marketing team here at LoopMe. Our team is passionate, diligent, and brimming with creativity. I’m proud to work alongside such a talented group of people.

Do you have any hobbies?
I enjoy traveling and immersing myself in new cultures and cuisines, as it broadens my perspective and fuels my creativity. I’m also passionate about puzzle and simulation games, watching movies, and reading books on innovation and marketing. These activities help me stay balanced and continually inspire fresh ideas, which I then bring to my work.

What has been your greatest achievement in the last year?
In the past year, I’m most proud of successfully launching a series of APAC campaigns that boosted LoopMe’s brand awareness and customer engagement. I also led the localization of our marketing materials for the Chinese market, which played a pivotal role in attracting new clients. I’m grateful to our design team, who have been instrumental in all of my event initiatives—nothing would have been possible without their brilliant ideas and dedication.

Interested in working at LoopMe? Visit our careers page.

Ukraine Support Month 2025

Posted on | by Hannah Cairns

LoopMe employees dedicated August, the month Ukraine gained independence, to show their support and stand with Ukraine. LoopMe employees demonstrated their support in a variety of ways, from fundraising activities to celebrations of Ukrainian culture. 

The Ukrainian team spent the month of August in a very symbolic way. Starting with a delicious traditional breakfast in a beautifully decorated office, activities included a kayaking trip around the beautiful cities of Lviv and Dnipro and a keychain making class, where the team made dumpling-shaped keychains. 

“The most important thing for me and my team is that, despite everything we’re going through, our office remains a place of strength. We come here in different states: after a night without air raids — smiling and light; after shelling — tired and quiet. But I am endlessly inspired by our team: no matter the circumstances, we still gather for morning coffee, share, listen, and go through it all together. That’s what keeps us going, even when it feels like we have no strength left.

“LoopMe’s Ukraine support month and the activities we came up with this year — our traditional breakfasts, heartfelt workshops, and a team kayaking trip — are another way to say a big “thank you” to our colleagues and remind ourselves that we are one team. For me, it’s not just an initiative, it’s a warm reminder that unity, care, and humanity truly have the power to brighten even the hardest days.” said Hanna Vasylkivska, Senior Office Manager, Ukraine at LoopMe.

The UK team hosted a special Ukrainian lunch featuring a variety of different traditional Ukrainian delicacies and raffle with some amazing prizes. All proceeds were donated to Superhumans, a nationwide modern centre for war trauma victims in Ukraine, both military personnel and civilians. 

Our Polish colleagues celebrated with Ukrainian-themed sweet treats, and decorations placed around the office. The team also raised money to support trips for Ukrainian children with disabilities who live in Poland. The US team celebrated with a buffet of Ukrainian delicacies in the New York office to show their support. 

LoopMe also featured Anastasiia, based in Dnipro, in our employee spotlight, providing an insight into life in Ukraine during this period of war. 

“Even small acts of kindness, care, and support mean everything. They help us keep going, remind us that we’re not alone, and make us stronger together.” said Anastasiia Dorozhynska, Office Assistant and Event Coordinator, at LoopMe.

How else LoopMe is supporting Ukrainian employees:

LoopMe is committed to supporting colleagues who have been drafted to join the Armed Forces of Ukraine with:

  • 6 months paid employment whilst they are serving
  • One-time hardship fund of $3k for personal supplies
  • Employees are still eligible for their pro rata bonus
  • Employment will be kept open for them for the next two years 

We salute the resilience and dedication of our Ukraine team. Slava Ukrani!


Employee spotlight:
Anastasiia Dorozhynska

Posted on | by Hannah Cairns

LoopMe’s Anastasiia Dorozhynska, Office Assistant and Event Coordinator based in Dnipro, offers an insight into life in Ukraine in this period of war and shares how the full-scale invasion has changed her.

What is your role at LoopMe?
I work as an Office Assistant and Event Coordinator.

How has your experience at LoopMe been overall, and especially under the current circumstances?
For more than three years, I’ve been doing my best to support my colleagues. Through the events I organize, people can take a short break, recharge, and shift their focus away from the difficult reality we are all facing.

How has the war in Ukraine affected your work life/role/time in the office?
Before the war, my messages in work chats were mostly about positive things—birthdays, event invitations, fun updates. Now, alongside those, I share initiatives to support displaced people, children, animals, or I organize charity events.

It’s been almost 1,300 days since the full-scale invasion began – how has this period changed you?
The person I was before the war and the person I am now feel like two different people. What once seemed important has moved into the background. Protecting my family and standing up for my country have become the priorities.

How has the war affected aspects of everyday life that people may take for granted?
The war has changed everything we used to take for granted. A good night’s sleep feels like a gift. Having electricity or water in the house—things I never noticed before—now matter a lot.

Where do you find strength and inspiration in today’s Ukraine?
It may sound simple, but my strength comes from my family and close friends, from the resilience of the Ukrainian people, from nature, and from an unwavering belief in our victory.

What’s the first thing you will do once the war is over?
First of all, I dream of hugging everyone who was separated from me by the war. And then traveling around the corners of Ukraine.

What would you like your fellow Loopers to understand?
That even small acts of kindness, care, and support mean everything. They help us keep going, remind us that we’re not alone, and make us stronger together.

Employee spotlight:
Jeff Carlson

Posted on | by Hannah Cairns

LoopMe’s Jeff Carlson, VP Product Management based in Austin, talks about integrating Chartboost into LoopMe, his professional motivations, his favorite baseball team, and more.

What project or event has been your favorite at LoopMe?
Helping integrate Chartboost into LoopMe has been a very rewarding experience. It is great to meet a whole new set of leaders in industry.

Why did you decide to work in this industry?
The mobile app industry started shortly after I arrived in Silicon Valley. It was the hot startup trend and I jumped in building apps for the App Store. That evolved into focusing on app challenges like monetization and user acquisition in time.

What motivates you to come to work?
Solving challenging industry problems for our customers and partners and collaborating with great people across this industry have me excited to come to work everyday.

Who would you consider your main role model and why?
Superman. He always does the right thing and fights hard for what he believes in. I still have the red cape I used to run around in as a kid.

If you could live anywhere in the world, where would you choose and why?
Austin Texas because it has the best vibe, food, live music while also having a growing tech industry and my family loves it here.

If you could invite any public figure to dinner, who would you choose and why?
The Phillie Phanatic, the mascot of the Philadelphia Phillies. I love baseball and we can grab hot dogs while catching a night game at the ballpark.

LoopMe is hiring! Take a look at our latest vacancies.

Employee spotlight:
Kacper Cesarz

Posted on | by Hannah Cairns

Kacper Cesarz, a Senior DevOps Engineer based in Krakow, offers an insight into the skills he’s developed at LoopMe, his achievements, his passion for darts, and more.

Why did you decide to join LoopMe?
I joined LoopMe through the referral program, so I already had a good sense that the team would be great. The challenges described during the recruitment process were very appealing, and the technology stack was also a big draw for me. On top of that, everyone I met during the interviews left a truly positive impression. Before joining LoopMe, I spent my entire career in fintech. I was genuinely curious to explore what the tech world looked like beyond that industry—and I’m glad I made the leap.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
One of the most valuable experiences is working with a low-latency, multi-geography system that processes a massive number of requests continuously. It’s been incredible to work on a system of this scale. Even the simplest tasks can be tricky when performance is such a critical factor. It’s taught me to be more thoughtful and precise in my work. I’ve also appreciated the chance to communicate regularly in English—something I didn’t get to do much in my previous roles.

Do you have any WFH routines or rituals?
Thanks to the flexibility of remote work, I have much more time for myself. If I wake up early (which doesn’t happen too often!), I like to start the day with a delicious breakfast and freshly ground coffee brewed in a V60. Then I take my dog Karmel for a one-hour walk. Throughout the day, we usually take breaks to play and relax together—he definitely helps keep things balanced.

Tell us a bit about yourself.
I come from a small village called Siedlce. The nearest town is Chęciny, where you can visit a beautiful medieval castle and go kayaking on a scenic river. I’m a big sports enthusiast and have tried many disciplines over the years. The ones I’ve enjoyed the most are Brazilian Jiu-Jitsu and street workout—which I recently picked up again after a two-year break. These days, I spend most of my free time with my fiancée and our dog, Karmel. I also love reading, and my favorite book series is The Witcher saga.

Do you have any hobbies?
In addition to sports, which I mentioned earlier, I really enjoy watching darts—especially when our Polish player Krzysztof Ratajski is competing, or the Scottish legend Gary Anderson. I also play occasionally with my brother, although I rarely win—he always manages to beat me! Another hobby of mine is cooking. I’m particularly passionate about baking Neapolitan-style pizza. A few years ago, I bought a special amateur pizza oven for home use, and I hope to upgrade to a more advanced one someday.

What has been your greatest achievement in the last year?
I’m proud to have earned the KubeAstronaut title this year. To achieve it, I had to pass all five Kubernetes-related certifications, proctored by the Cloud Native Computing Foundation. Each one required solving real-world problems using hands-on, practical knowledge.
Continuous improvement of my technical skills is very important to me, and I enjoy challenging myself—so reaching this goal was both meaningful and rewarding.

Want to find out more about life at LoopMe? Visit our careers page.

The future of personalization:
AI & real-time insights

Posted on | by Hannah Cairns

We’ve been thinking about personalization all wrong.

Last December, Salesforce¹ found something striking: over 80% of younger consumers switched brands in the past year, with nearly three-quarters of all shoppers doing the same. People aren’t just open to leaving—they’re actively hunting for better experiences. The problem? Most brands are still playing yesterday’s game, endlessly retargeting based on what customers did months ago.

Clare Lawson from Ogilvy One nailed it when she said companies need to stop “chucking the data back at people”² with offers based purely on purchase history.

Here’s the thing: just because I bought running shoes last spring doesn’t mean I want running gear ads forever. Even as brands get better at personalization, consumers aren’t feeling the benefit. Most personalization efforts fall apart when you can’t close the gap between being seen* and feeling understood. (*Literally, being seen on a website.)

Past behavior tells you where someone’s been, not where they’re going. The problem? Only look back, and consumers smell that approach from a mile away.

At LoopMe, we saw this shift happening early. Instead of building another backward-looking system, we focused on what’s next. Our platform uses AI to predict what might actually matter to someone right now. We measure success by real business outcomes, not click-through rates.

And we only ask for data when we can deliver genuine value in return.

That last point matters more than ever. Visa’s research from last March showed that 80% of Americans will share their information—but only when there’s a clear, fair trade-off. Consumers want personalization, but they don’t want to be profiled. The tradeoff must feel fair—because trust is now the entry fee to relevance.

The brands that thrive will be the ones that can honestly say: “Here’s exactly why we need this data, and here’s what you get back.”

LoopMe was designed for this reality. Smart, ethical, and effective aren’t competing priorities for us. Real personalization should feel like someone actually gets you. Not like you’re stuck in an endless loop of irrelevant ads.

By Gita Bhatia – Senior Director of CPG

¹ Salesforce, State of the Connected Customer, Dec 2024 (Edition 7)
² Campaign Live, Clare Lawson at Ogilvy One, May 2024

Employee spotlight:
Hanna Vasylkivska

Posted on | by Hannah Cairns

Hanna Vasylkivska, LoopMe’s Senior Office Manager based in Dnipro, tells us about helping create small moments of joy, the strength of the Ukrainian people, and more.

Why did you decide to join LoopMe?
Believe it or not, I think this story is a sign that fate exists! When the war started, I couldn’t help but think that my profession might no longer be as in demand as before. These thoughts were really weighing me down. Spring 2023 was the peak of my internal question: “What’s next?” And then — LoopMe’s recruiters reached out! Looks like the universe heard me, right? All the interview stages went incredibly smoothly and were even fun! But, I’ll admit, before the final interview with the CTO, I was really nervous! And guess what? It didn’t just go well, but it was the easiest, most friendly, and most sincere conversation. I couldn’t have imagined it would be like this! I’m loving being part of LoopMe, and that everything happened just this way!

What motivates you to come to work?
Without a doubt, the answer here is — people! Everything my team does every day, whether we’re coming up with new ideas or organizing something important — it’s all for the people and helping bring small moments of joy in these tough times for our country! And also, could you imagine that by joining a new workplace, in such a short period of time, you’d end up with the best community of incredibly awesome, professional, and beautiful women? I’m talking about the Ukrainian Finance and People team. I couldn’t believe it either, but it happened!

What project or event has been your favorite?
I could list a whole bunch of things because, almost every week, my team and I try to come up with something fun for everyone! But if I had to pick my favorites — it would definitely be organizing Company Day and the New Year Party! Yes, it’s months of tough prep work (and, of course, the occasional mistake), but it’s all so worth it! The vibe on those days, the team’s mood when we can all just relax together and forget about our to-do lists for a while — that’s the real magic!

Tell us a bit about yourself.
I’m Hanna — a daughter, a sister, a wife, a great friend, and of course, the Office Manager of LoopMe’s Ukrainian office. Or, as my lovely colleagues like to say, the star of our team. I’ve been with the company for almost two years now, and every single day I’m grateful to be surrounded by these amazing people — a team that lifts you up even on the gloomiest Monday. I truly love my job, because it’s not just about “tea-coffee-printers” — it’s about creating an atmosphere. It’s about small ideas that turn into big smiles. It’s about events that might take months to prepare, but always light up the room when they happen. I believe the office isn’t just a place — it’s a vibe. And together with my team, we know exactly how to make it a great one.

Do you have any hobbies?
Oh yes, I’ve got quite a few hobbies — cooking, painting, Zumba… But for the past three years, my absolute favorite has been bead weaving! It’s my kind of meditation: choosing the colors, picking the patterns, working with the tiny details — and then watching it all come together into something beautiful and full of life. When the full-scale war began, this hobby took on a whole new meaning. I started taking part in charity fairs, selling my handmade jewelry to raise funds for our defenders. I weave to help close urgent fundraisers — for tourniquets, vehicles, you name it. And honestly, it’s a very special kind of joy — when your hobby becomes more than just a hobby. It becomes a way to help. Made by hand. With meaning. And with love.

Who would you consider your main role model and why?
My greatest role models are my family, my friends, and the incredibly strong Ukrainian people. Every day, I see strength, resilience, kindness, and unbreakable spirit in them. In everyone who supports, helps, and keeps going — even when it’s hard. These are the people who don’t just inspire — they remind me why it’s worth moving forward, becoming a better version of myself, and never losing compassion. With role models like that around me, I feel motivated to act with love, work with purpose, and live with dignity.

LoopMe is hiring! Apply for open roles via our careers page.

Employee spotlight:
Felicity Wainwright

Posted on | by Hannah Cairns

Sydney-based Felicity Wainwright, Senior Sales Manager, talks about helping to launch a business in Australia, her interest in adtech, and her life outside of work.

Why did you decide to join LoopMe?
Prior to LoopMe, I was working at JCDecaux, where I became more and more interested in programmatic out-of-home (OOH). It made me realise I wanted to work on the digital and technology side of advertising, so when the role at LoopMe popped up and I had the chance to not only move into tech, but help launch a business in Australia, I jumped at the opportunity.

Why did you decide to work in this industry?
Honestly, I moved into advertising because I was working in the NGO space previously and was looking to find a more stable job. I started working at Dentsu as an Exec and I remember being told that I would spend 80% of my day in Excel. I love Excel so I was very excited by that. On my first day I was given a swipe card to enter the building (rather than a single, silver key) and saw the amount of Milo I could have (for free!) and my decision was finalised. 

Tell us a bit about yourself.
I’m 34 years old, I live by the ocean in Sydney with my partner Harrison. I adore dogs, although I don’t have one myself, and I prefer early mornings to late nights. I’m extremely curious and love having conversations about the meaning of life or anything else equally existential. 

Do you have any hobbies?
Yes, I have tons. I love to read (anything psychology-related), to run, I travel whenever possible, and I’m currently writing a book. 

If you could live anywhere in the world, where would you choose and why?
This is an answer that constantly changes. Right now, Costa Rica because I’m learning Spanish and have recently learnt how to surf. 

Interested in joining the LoopMe team? Head over to our careers page.

Employee spotlight:
Jessica Leader

Posted on | by Hannah Cairns

Jessica Leader, Senior Account Manager for LoopMe’s AMP Audience & Measurement Platform, features in LoopMe’s employee spotlight series.

Why did you decide to work in this industry?
I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns. 

What motivates you to come to work?
I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.

Do you have any WFH routines or rituals?
I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.

Tell us a bit about yourself.
I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.

Do you have any hobbies?
I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.

If you could live anywhere in the world, where would you choose and why?
I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.

LoopMe is hiring! Take a look at our careers page.

The Mobile Games Advantage: Win Big or Lose Out

Posted on | by Hannah Cairns

With time spent on mobile games far outweighing the channel’s share of advertising budget, there is a clear opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.

LoopMe’s new whitepaper reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.

Download the paper with market-specific data: