We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem.
Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain.
Each ads.txt file contains a list of authorised ad buyers, the assigned publisher ID for inventory within the platform and the type of relationship the publisher has with the ad buyer.
This is stored in the root folder of the publisher’s domain and will be accessible to all when accessing publisherdomain.com/ads.txt
Get in touch with your local AM or contact supply@loopme.com to add LoopMe to your ads.txt file.
Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to Post Human’, which will explore the path that we as a human species are on to a post human world.
Since its inception in 2011, Mindshare Huddle has seen thousands of ‘Huddlers’, hundreds of Huddles and has gained wide spread national attention. This year we’re delighted to be joining Mindshare with both a Huddle and Off-Huddle sessions and hope that you can join too!
Creating the Future: Ethics & Implications
At 3:00 PM situated in Area 29, Dr Ron Chrisley, Director of the Centre for Cognitive Science (COGS) at the University of Sussex will explore some of the biggest ethical questions surrounding the adoption of Artificial Intelligence in society.
Joined by Jack Edmonds, LoopMe’s Head of Sales, they’ll discuss hot topics in AI such as at what point, can we say an AI machine is conscious? How will AI revolutionise our society? And what are the practical, near-term social issues we should think about with respect to AI?
To book your seat at our seminar ‘Creating The Future: Ethics & Implications’ download the Huddle app and book on in the morning.
We’ll also be on-site for the rest of the day at our Off-Huddle which will allow you to immerse yourself in several Virtual Reality experiences as well as grabbing some snacks to keep you going throughout the day.
Learn more about Huddle
Check out the highlights from last year’s Huddle. View the full agenda and join in the conversation online with #MSHuddle. We look forward to seeing you there.