LoopMe’s Latest Ukraine Developments!

In November, LoopMe opened their new Ukraine office in Dnepropetrovsk and we wanted to show you just how fantastic it all looks 3 months later! With a combination of cutting edge tech and vintage equipment perfect for nostalgia trips, the office is a great space for our developers to be both functional, and unwind when they need to (or vent frustrations on the foosball table!).

Now manned by 38 staff members (including a number of new hires since November), Dnepropetrovsk is a thriving community ready to support LoopMe on a global level. We are continuing to hire new and talented individuals, including a new Ukraine based AdOps team! The constant arrival of new and great staff has made the office a wonderful office space.

Press: MMA – The Year of Virtual Reality and Data

Published on the MMA UK Blog, March 2 2016

Mobile World Congress is a difficult show to beat, with over 90,000 industry professionals descending on Barcelona to learn about, experience and embrace all things mobile.

This year my attention was drawn away from the handset launches that have dominated in previous years by two main elements virtual reality and, as ever, the immense potential of data.

Virtual Reality

Virtual reality has been touted as the next big thing in consumer technology for years, but it’s never managed to take a firm hold on our lives. This year, with Samsung’s Virtual Reality roller coaster taking centre stage, VR finally seems to be within touching distance.

Compatible with the high-end Samsung Galaxy S7 and S7 Edge, the new Gear VR means that virtual reality has become readily available for consumers and brands for the first time. The introduction of the Gear 360o camera means that 360video footage can be produced by the average user, ensuring it will definitely be on brands’ radar in the coming months.

While every day implementation of virtual reality is still a little way off, as it is only widely available through Samsung hardware, elements of VR can be incorporated into the everyday mobile experience. 360o video advertising formats have already been launched, where users can immerse themselves into different environments through their smartphones. By using the innate mobility of mobile devices, it’s possible for users to look round the back stage of a Coldplay concert, explore the summit of MT. Everest or simply drop in at a friend’s party on the other side of the world.

For brands the new 360o technology offers exciting prospects for their content and advertising strategies. A real estate company can serve an advert for a particular house and allow users to check out the street it’s on. Travel agencies can let their audience explore a hotel or cruise ship, film studios can offer behind-the-scenes tours where the user is in control. By offering users this added value, they become far more valuable as a brand.

Read the rest of the article here.

Shine Casts a Shadow at MWC

It’s difficult to work out when exactly adblocking started being described as a full blown conflict, but it was probably before the MWC. By the time the event started in Barcelona,  The Telegraph were eager to open with the provocative title ‘The War over Mobile Ad Blocking Has Only Just Begun’ – a description that certainly has a militaristic feel (and seems to mimic Gandalf’s closing lines from The Two Towers). So too does AdWeek’s soundbite about adblocking ‘destroying the ecosystem’ – like a type of weapon normally banned by the Geneva Convention.

This rhetoric is getting even more extravagant – Roi McCarthy, CMO of Shine Technology, said that their adblocker is ‘the single biggest threat in the history of advertising…it’s a stellar opportunity to reset the relationship with consumers’. These are big proclamations – Shine, it seems, is some apocalyptic event for advertisers, ready to bring about an advertising Second Coming.

While the adblockers are keen to paint the picture of crisis, Three are significantly milder on their calls for improvement. They are looking to stop users having to pay for advertising using their own data and encouraging better targeted ads. Though Three may decide to implement a network-wide ban on ads, this does not affect ad presence over WiFi. Given that network-based data only makes up about 16% of a users’ monthly consumption rate (the average iOS user consumes around 1.8Gb of cellular data compared to 8.9Gb over wireless), Three’s move will have a relatively minimal impact on the number of users blocking ads.

The problem with such antagonistic language is that it doesn’t help find a solution to the adblocking issue. Both advertisers, publishers and blockers need to have a discussion about why exactly consumers are turning towards adblocking in the first place. Solutions to this problem can come in a number of different forms – higher quality creatives, more relevant ads, or ad formats that feel less intrusive and more engaging. Certainly, the IAB’s recent decision to un-invite Ad Blocker Plus from their annual conference is not a way to form a proper dialogue.

Three’s move has provided an exciting and bold opportunity for the advertising industry to address the question of adblocking on mobile.  In a constantly evolving industry, organisations have to be ready to react to new trends and issues with satisfying solutions in transparent ways that put the consumer first. The same will invariably be true of adblocking, and, given the response of those at MWC, there are those ready to tackle the problems with vigour. But it might be easier without all the apocalyptic terminology.

 

Loopme x Dresshead Pants Suit White Jumpsuit with Belt – Sleeveless

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