LoopMe Consumer Snapshot: Home Improvement (US)

LoopMe surveyed 3,038 Americans between August 25th – 28th, 2025 to gauge consumer behavior around the home improvement vertical.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Home improvement spending
  • Project type preferences
  • Home improvement payment preferences
  • Home improvement project blockers

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via:

LoopMe Consumer Snapshot: Property & casualty insurance

LoopMe surveyed 28,841 US consumers between March 30th and April 4th 2025 to gauge behavior and preferences around property and casualty insurance.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • In-market for insurance: home; auto; life; health
  • In-market for specialty insurance: RV; boat; motorcycle
  • Satisfied with insurance
  • Neutral towards insurance
  • Dissatisfied with insurance
  • Influenced by ads
  • Somewhat influenced by ads
  • Open to switching: home insurance; auto; home & auto
  • Prefer quote through: phone; broker; company website

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via LoopMe’s Premium Deals LibraryThe Trade Desk and LiveRamp.

PurchaseLoop Research Consumer Snapshot:
Home Improvement

In this week’s consumer behavior study, LoopMe surveyed 4,610 US consumers on April 24-26, 2020 to understand consumer attitudes towards home improvement during COVID-19. We also analyzed which types of home improvement projects are being planned and whether consumers are considering buying or renting a new home.

Download our PurchaseLoop Research US Consumer Snapshot: Home Improvement

In this week’s consumer behavior study, LoopMe surveyed 1,350 UK consumers on April 24-26, 2020 to understand consumer attitudes towards home improvement during COVID-19. We also analyzed which types of home improvement projects are being planned and whether consumers are considering buying or renting a new home.

Download our PurchaseLoop Research UK Consumer Snapshot: Home Improvement