LoopMe Consumer Snapshot: Employment & Ad Receptivity (Australia)

LoopMe surveyed 18,152 consumers in Australia between 9th – 12th October 2025 to gauge employment status and ad receptivity.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Current employment status
  • Industry sector
  • Company size
  • Best time to reach with ads
  • Preferred ad environment

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

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LoopMe Consumer Snapshot: Gaming (UK)

LoopMe surveyed 30,036 consumers in the UK between 11 – 14 August 2025 to gauge gaming activity and behaviour.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Gaming frequency
  • Platforms used most frequently
  • Genres of games played
  • Motivations for gaming
  • Engages with in-game ads
  • Gaming spend levels
  • Gaming service subscription interest

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

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LoopMe Consumer Snapshot: Mobile Device Usage (Malaysia)

LoopMe surveyed 24,251 consumers in Malaysia between 14th – 18th August 2025 to gauge mobile device usage.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Mobile gaming activity
  • Mobile shopping activity
  • Preferred mobile ad formats
  • Lifestyle affinity segments
  • Current occupation type

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

Also available via LoopMe’s Premium Deals Library and The Trade Desk.

LoopMe Consumer Snapshot: Mobile Device Usage (Philippines)

LoopMe surveyed 11,801 consumers in the Philippines between 7th – 11th August 2025 to gauge mobile device usage behaviour.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Mobile gaming activity
  • Mobile shopping activity
  • Preferred mobile ad formats
  • Lifestyle affinity segments
  • Current occupation type

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

Also available via LoopMe’s Premium Deals Library and The Trade Desk.

LoopMe Consumer Snapshot: Mobile Device Usage (Singapore)

LoopMe surveyed 9,123 consumers in Singapore between 7th – 11th August 2025 to gauge mobile device usage.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Mobile gaming activity
  • Mobile shopping activity
  • Preferred mobile ad formats
  • Lifestyle affinity segments
  • Current occupation type

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

Also available via LoopMe’s Premium Deals Library and The Trade Desk.

LoopMe Consumer Snapshot: Streaming (UK)

LoopMe surveyed 26,604 UK consumers between 4 and 7 August 2025 to gauge subscription and viewing behaviours around streaming services.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Streamers & non-streamers
  • Streaming subscription platforms used
  • Streaming frequency
  • Genres of content watched
  • Factors influencing decisions to subscribe
  • Devices used to watch streaming content
  • Viewers of seasonally-aligned content
  • Factors influencing decisions to watch seasonally-aligned content

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

Also available via LoopMe’s Premium Deals Library and The Trade Desk.

LoopMe Consumer Snapshot: Political Advertising Impact

LoopMe surveyed 43,514 US consumers from October 25-28, 2024 to understand consumer sentiment regarding political advertising in the 2024 Presidential Election. We also analyzed the platforms on which respondents saw the most political advertising, how receptive they were to these ads and the extent to which this impacted shopping/consumer behavior.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • More likely to make large purchases after seeing political ads
  • More likely to pay attention to other ads after seeing political ads

Contact us to activate these audiences in your campaigns.

Also available via LoopMe’s Premium Deals Library and The Trade Desk.

LoopMe Consumer Snapshot: UK Media Consumption

LoopMe surveyed 80,067 people in the UK between April-May, 2024 to gauge behaviour and preferences around media consumption in the United Kingdom.

PurchaseLoop Audiences transformed this survey data into exclusive, actionable segments, including:

  • Light media users (light mobile gamers; light social media users; light TV viewers; light YouTube viewers; light web browsers)
  • Heavy media users (heavy mobile gamers; heavy social media users; heavy TV viewers; heavy YouTube viewers; heavy web browsers)
  • Browsing affinity (news; music & entertainment; sport; gaming)

Contact us to use these audience segments in your campaigns today.


LoopMe also carried out research into media consumption trends in the United States.

LoopMe Consumer Snapshot: Gaming & Entertainment

LoopMe surveyed 3,610 UK consumers from 20 to 30 May 2024 to understand sentiment regarding gaming and entertainment. We also analysed which platforms consumers primarily use for gaming and streaming.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • In-market light TV viewers (BVOD/SVOD viewers)
  • In-market Nintendo owners
  • In-market Xbox owners
  • In-market Playstation owners

Contact us to use these audiences in your campaigns today.

LoopMe Consumer Snapshot: Media Consumption Trends

In today’s fragmented media landscape, it’s more important than ever for media buyers to understand consumers’ media behavior and how to best connect with their audiences through more efficient reach with lower diminishing returns.

LoopMe surveyed 28,047 US consumers from February 7th – 11th, 2024 to gain an insight into media consumption trends.