As everyone eagerly awaits the arrival of Game of Thrones Season 6 in a few weeks, the biggest question on everyone’s lips is whether or not Jon Snow has popped his clogs or if he will nobly return from the dead. One actor who has mastered the art of returning for more is Thór Björnsson or as he is better known, The Mountain. The Mountain was brought back to life at the end of Season 6 as a pale knight and member of the Kingsguard, but for the actor playing him, it provided a perfect opportunity to promote his new water brand #HeavyBubbles.

This was an April Fool’s video made with panache – flippant, quick and with easy laughs and an element of believably plausible branding.

Check out the runner up too – a rather intense LGBTQ advert showing the difficulties of existence in the form of an obstacle course – shot with intensity and creativity.

But check out the #HeavyBubbles video here!

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https://www.youtube.com/watch?v=rSwQ_0suPSc

I suppose we do have to check in with the NeverEnding Story every once in a while. It may have become something of a cult classic in a select few circles, but Spotify saw a chance to cash in on the 1984 film’s timeless message with their latest message. The best part is, none of it feels forced – W+K New York have managed to combine two concepts with resounding success. There is a truth in the advert – we’ve all at one stage searched for a classic, cringe-inducing song that endures throughout the generations. Limahl’s Never Ending Story is but one case in point – they could have picked another 80s corker like  Magic Dance from Labyrinth or Ray Parker Jr’s ghoulish movie theme.

The fact that Spotify got the original actor Noah Hathaway gives the ad even more credibility – well played guys! You can check out the ad here:

https://www.youtube.com/watch?time_continue=36&v=zuOiNjpkEFY

And our runner up for the week (as we’re doing runners up now!) goes to Alison Brie and Nikolaj Coster-Waldau for their AppleTV advert, the pair ‘rehearsing’ for a show that looks both terrible and terribly unmissable. Seeing Jaime Lannister get his groove on has to be a highlight of the day!