How PurchaseLoop drove intent for the Philips toothbrush

The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.

 

Brand: Philips
Campaign: Sonicare Diamond Clean Toothbrush
Agency: Dentsu Aegis

 

Philips and Dentsu Aegis ran two high impact full-screen mobile formats which encourages consumers to ‘get that healthy mouth feeling’ using the new Sonicare Diamond Clean Toothbrush.

LoopMe’s PurchaseLoop product ran on the campaign to optimise to purchase intent. The survey asked ‘Would you consider purchasing the Philips Sonicare Diamond Clean Toothbrush?’ Once exposed to the ad, there was an initial 16% decrease in purchase intent. Often this can be attributed to ineffective creative.

Once LoopMe’s PurchaseLoop model was activated, purchase intent for the product rose by 18%.

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.

 

Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office.

Tell us a bit about yourself.

I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 months there were rather challenging as it was hard to understand my lecturers accents!

I enjoy keeping fit by going to the gym and attending LoopMe’s ‘Yoga Thursday’ classes. I’m also a self-confessed ‘foodie’ and enjoy cooking because the best food always comes from the kitchen at home.

Why did you decide to join LoopMe?

I joined LoopMe in early 2015, we were still at a very early stage and we didn’t even have a proper accounting department. I knew it was an amazing opportunity for me to get to know what its like to work in the UK and gain a lot of hands-on, practical experience. It also opened my eyes to the world of advertising and marketing which is a really exciting industry to be in.

What’s your job role and day to day responsibilities?

I am a Financial Accountant so my day to day responsibilities vary greatly depending on the time of the month. Our work within the finance team requires a great deal of attention to detail, involving anything from reconciling the company’s revenue to payroll and expenses.

We try our best to stay on top of everything and also help the business to make the right decisions based on analysis. I’ve always loved working with numbers because they are predictable and reliable.

What’s been the best moment at LoopMe?

The best moment I’ve had in LoopMe so far has to be when we celebrated Oktoberfest in the office. Somehow I was convinced to put on a Fraulein costume! It was great fun with amazing hot dogs and lots of beer.

Tell us a fun fact about yourself.

In primary school, I was unusually tall for my age. At one point I took Latin dancing classes and was made to tie my hair up and be the man!

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We’re hiring! Check out our open roles in a variety of departments from Publishing to Sales and apply here.

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK’s 12th fastest growing company in the UK according to Deloitte’s Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: “Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum’s 50 under 30 list – and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

We’re hiring! Check out our open roles and apply here.

Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data – what you really need to know
  • Data challenges and how to address them

Download your free copy here.

 

LoopMe hosts First AI Event in New York City

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial intelligence over breakfast.

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We were honored to have an incredible lineup of speaker talk to guests about AI and how it’s being used in the marketing and advertising industry. We were joined by Tom Hunter Smith, LoopMe’s Senior Data Scientist; Nithya Thadani, RAIN Agency CEO; Peter Duffin, VP of Brand and Marketing at Lincoln Center; and Sargi Mann, EVP, Head of Digital

Strategy & Investments at Havas Media Group.

 

Check out the gallery from the breakfast here and read more on our speakers below. To view presentations from the event, click here.

 

Tom Hunter Smith is a key member of LoopMe’s data science team, working specifically on device matching. Before joining LoopMe, Tom worked at the Office of National Statistics in Wales for three years, where he began his path in data science. There, he worked on various projects, including research analyzing Twitter data as a proxy for measuring demographic change. After working for the government, Tom moved on to PHD media, where he developed a set of tools for measuring digital journeys of consumers and evaluating campaign performance.

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Nithya Thadani is CEO of RAIN, a digital consultancy that helps brands innovate at the intersection of marketing and technology with a focus on Voice and Conversational AI. At RAIN, she brings her background in strategy and innovation to fundamentally change how people interact with technology in ways that are intuitive, seamless and human-centered. Thadani comes to RAIN from innovation consulting firm Fahrenheit 212, where she focused on new product development for global CPG, retail, and healthcare brands. With over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 50 clients, Nithya has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.

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Peter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.

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Sargi Mann joined Havas Media after leading the global digital strategy & performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms.

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Ads that hit the back of the net

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289755067{padding-bottom: 10% !important;}”]The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month.

Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, we asked Loopers their most memorable ad campaigns to get you into the spirit. Here’s what they said .

Visa recently partnered with Zlatan Ibrahimović to produce a timely ad campaign used speculation around whether Zlatan was going to come out of retirement and compete at the World Cup to promote their ‘everywhere you want to be’ slogan.

Second on our list is Wieden + Kennedy’s epic campaign for Nike. The ‘Write the Future’ ad, first released in the run up to 2010 World Cup is a fast-paced, dynamic campaign encompassing all the emotion of a World Cup match.

https://www.youtube.com/watch?v=v_i3Lcjli84

Another office favourite is R/GA’s, ‘The Game Before The Game’ due to its clever user of influencers in combination with an awesome soundtrack. Keep an eye out for stars including Nicki Minaj, Thierry Henry, Serena Williams, Luis Suárez and many more.

As R/GA point out in their case study, back in 2014 Beats wasn’t a sponsor and they weren’t even a sports brand. Plus they’d been banned by FIFA. So, this was all about cutting through the clutter – without actually mentioning the World Cup.

Ciaran McCarthy, Creative Director at R/GA spoke at our sports marketing event back in January about the campaign.

Twenty years after footballer John Barnes appeared in the official song for the 1990 World Cup, Mars recruited him to reprise his role. Check it out!

https://www.youtube.com/watch?v=YePFGhCC7ro

Agency Wieden + Kennedy created an ad to remember titled ‘Airport Football’ for Nike. This features the Brazilian national team seamlessly playing football through a busy airport, coupled with Tamba Trio’s ‘Mas Que Nada’ which is synonymous with Brazilian culture.

For more data and insights into how to reach a sporting audience, download our free sports marketing one-pager here.

5 Back to School Stats Marketers Should Know

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289744098{padding-bottom: 10% !important;}”]Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July.  Here are five stats you should know when crafting your marketing plan.

 

Back-to-School-Infographic

Want to read more on back to school stats? View our one pager here .

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289580149{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards.

The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ commends the leading video platform and ad serving solution.

The judges included Lauren Dick, Head of Emerging Platforms at the Mail Online, Kunal Dutta, Chief Editor of Digital Channels at Shell and James Hudson, Head of Digital at Zenith.

LoopMe’s Head of Marketing Lauren Bigland commented, “We’re delighted to have taken home our fourth award of the year, underlining the hard work put in by everyone across the business. It shows the market has an appetite for advertising that delivers real-world outcomes, and LoopMe’s award-winning platform should be the solution.”

To find out more about LoopMe and PurchaseLoop get in touch.

Check out #DigidayAwards to see more photos.

LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289522264{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics.

Now in its seventh year, the BMA’s recognise ‘media owners and companies that are innovating and adapting at a time of unprecedented change in media’. The judges included Liz Jones, CEO of Dentsu Aegis Network, Jon Slade, Chief Commercial Office at the FT and Gordana Buccisano, Head of Business & Commercial Planning Global Clients, Publicis Media.

They felt that LoopMe addressed a specific problem with brand advertising on mobile in a smart way which benefits the ads ecosystem. The judges also felt that LoopMe offered a new approach to engagement and effectiveness using AI, offering end to end user experience and fantastic results.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To win such a prestigious award is a testament to the hard work everyone has put in globally. From product to data science, this is an award for everyone!”.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

Check out #BMA18 to see more photos.