3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever.

The 12th-13th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking across 18 different stages, there is a lot going on. That in mind, we’ve picked out 3 things you simply have to see.

Esthetic Ways of AI

Sean Kegelmann of Spotify and Credit Suisse’s Steven Althaus, as well as reps from Wavemaker Plan.net Gruppe and Birds on Mars, will be debating whether AI can support the creative process or is just an overhyped tool.

Wednesday 12th | 10:10 – 11:00 AM | Experience Stage

From Wow to Now and How

We’re very much looking forward to hearing from MediaMath talk about how marketers can take advantage of AI. CEO Joe Zawadzki will be sharing insights along with best practices.

Wednesday 12th | 16:00 – 16:45 | Seminar 6

The Internet, AI and keeping Marketing Human

David Weinberger, bestselling-author, Harvard researcher and esteemed philosopher will be speaking on the Congress Stage challenging the audience on whether we as an industry can further AI’s positive transformative possibilities while maintaining the best values of the Net.

Thursday 13th | 15:30 – 16:00 | Congress Stage

Heading to #DMEXCO18? Request a meeting with representatives from our global sales and publishing teams by following the link below.

Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered.

In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence.

Take a look at the videos and download our AI Guides to learn more.

What’s Artificial Intelligence?

AI Uncovered: What is Artificial Intelligence? from LoopMe on Vimeo.

What is an Algorithm?  

AI Uncovered: What is an Algorithm? from LoopMe on Vimeo.

What is Machine Learning? 

AI Uncovered: What is Machine Learning? from LoopMe on Vimeo.

What is Audience Intelligence?  

AI Uncovered: What is Audience Intelligence? from LoopMe on Vimeo.

Register your interest in our AI Award by contact training@loopme.com.

 

Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch!

The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia.

Annie began her career in mobile over 8 years ago, starting at Millennial Media (now part of Oath), then moving to YuMe (now part of RhythmOne), before joining LoopMe’s HQ in London in 2015.

Here Annie was LoopMe’s lead for the UK and EMEA business unit, managing client and agency relations. Annie educated AV teams at agencies about the rise of mobile to convert TV budgets to mobile video for effective cross-platform planning.

In March 2017, Annie relocated to Singapore and kick-started LoopMe’s APAC operations, bringing AI brand video solutions to the region. She and her team educate the market on Artificial Intelligence and mobile, including successful campaigns with Marina Bay Sands and Spotify as well as close partnership with the Unilever Foundry.

“I’m thrilled to be a part of this list with so many great women from across the industry. My inclusion in this list represents not only LoopMe’s great products but the fantastic work our APAC team is doing educating the market.” Commented Annie.

LoopMe GM, Pete-O’Mara Kane stated “I’ve worked with Annie for 5 years, first at Millennial and then at LoopMe. She has quickly risen from a Sales Exec to leading our APAC operations, which I attribute to her positive mentality and problem-solving attitude.”

He went on to say “She has constantly overachieved on targets and thrives on new challenges, most notably in her recent role as Head of Sales, APAC. Through strategic partnerships she has seen revenue grow and manages her team to achieve their full potential. Annie’s contribution to our business growth can’t be understated, and I know there’s lots more success to come her way”.

Congratulations to all shortlisted Women to Watch! Follow the conversation online #WomenToWatch2018

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Are you interested in joining LoopMe? We’re hiring! Check out our open roles and apply here.

How PurchaseLoop drove intent for the Philips toothbrush

The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.

 

Brand: Philips
Campaign: Sonicare Diamond Clean Toothbrush
Agency: Dentsu Aegis

 

Philips and Dentsu Aegis ran two high impact full-screen mobile formats which encourages consumers to ‘get that healthy mouth feeling’ using the new Sonicare Diamond Clean Toothbrush.

LoopMe’s PurchaseLoop product ran on the campaign to optimise to purchase intent. The survey asked ‘Would you consider purchasing the Philips Sonicare Diamond Clean Toothbrush?’ Once exposed to the ad, there was an initial 16% decrease in purchase intent. Often this can be attributed to ineffective creative.

Once LoopMe’s PurchaseLoop model was activated, purchase intent for the product rose by 18%.

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.

 

Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office.

Tell us a bit about yourself.

I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 months there were rather challenging as it was hard to understand my lecturers accents!

I enjoy keeping fit by going to the gym and attending LoopMe’s ‘Yoga Thursday’ classes. I’m also a self-confessed ‘foodie’ and enjoy cooking because the best food always comes from the kitchen at home.

Why did you decide to join LoopMe?

I joined LoopMe in early 2015, we were still at a very early stage and we didn’t even have a proper accounting department. I knew it was an amazing opportunity for me to get to know what its like to work in the UK and gain a lot of hands-on, practical experience. It also opened my eyes to the world of advertising and marketing which is a really exciting industry to be in.

What’s your job role and day to day responsibilities?

I am a Financial Accountant so my day to day responsibilities vary greatly depending on the time of the month. Our work within the finance team requires a great deal of attention to detail, involving anything from reconciling the company’s revenue to payroll and expenses.

We try our best to stay on top of everything and also help the business to make the right decisions based on analysis. I’ve always loved working with numbers because they are predictable and reliable.

What’s been the best moment at LoopMe?

The best moment I’ve had in LoopMe so far has to be when we celebrated Oktoberfest in the office. Somehow I was convinced to put on a Fraulein costume! It was great fun with amazing hot dogs and lots of beer.

Tell us a fun fact about yourself.

In primary school, I was unusually tall for my age. At one point I took Latin dancing classes and was made to tie my hair up and be the man!

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We’re hiring! Check out our open roles in a variety of departments from Publishing to Sales and apply here.

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK’s 12th fastest growing company in the UK according to Deloitte’s Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: “Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum’s 50 under 30 list – and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

We’re hiring! Check out our open roles and apply here.

Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data – what you really need to know
  • Data challenges and how to address them

Download your free copy here.

 

LoopMe hosts First AI Event in New York City

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial intelligence over breakfast.

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We were honored to have an incredible lineup of speaker talk to guests about AI and how it’s being used in the marketing and advertising industry. We were joined by Tom Hunter Smith, LoopMe’s Senior Data Scientist; Nithya Thadani, RAIN Agency CEO; Peter Duffin, VP of Brand and Marketing at Lincoln Center; and Sargi Mann, EVP, Head of Digital

Strategy & Investments at Havas Media Group.

 

Check out the gallery from the breakfast here and read more on our speakers below. To view presentations from the event, click here.

 

Tom Hunter Smith is a key member of LoopMe’s data science team, working specifically on device matching. Before joining LoopMe, Tom worked at the Office of National Statistics in Wales for three years, where he began his path in data science. There, he worked on various projects, including research analyzing Twitter data as a proxy for measuring demographic change. After working for the government, Tom moved on to PHD media, where he developed a set of tools for measuring digital journeys of consumers and evaluating campaign performance.

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Nithya Thadani is CEO of RAIN, a digital consultancy that helps brands innovate at the intersection of marketing and technology with a focus on Voice and Conversational AI. At RAIN, she brings her background in strategy and innovation to fundamentally change how people interact with technology in ways that are intuitive, seamless and human-centered. Thadani comes to RAIN from innovation consulting firm Fahrenheit 212, where she focused on new product development for global CPG, retail, and healthcare brands. With over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 50 clients, Nithya has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.

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Peter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.

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Sargi Mann joined Havas Media after leading the global digital strategy & performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms.

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Ads that hit the back of the net

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289755067{padding-bottom: 10% !important;}”]The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month.

Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, we asked Loopers their most memorable ad campaigns to get you into the spirit. Here’s what they said .

Visa recently partnered with Zlatan Ibrahimović to produce a timely ad campaign used speculation around whether Zlatan was going to come out of retirement and compete at the World Cup to promote their ‘everywhere you want to be’ slogan.

Second on our list is Wieden + Kennedy’s epic campaign for Nike. The ‘Write the Future’ ad, first released in the run up to 2010 World Cup is a fast-paced, dynamic campaign encompassing all the emotion of a World Cup match.

https://www.youtube.com/watch?v=v_i3Lcjli84

Another office favourite is R/GA’s, ‘The Game Before The Game’ due to its clever user of influencers in combination with an awesome soundtrack. Keep an eye out for stars including Nicki Minaj, Thierry Henry, Serena Williams, Luis Suárez and many more.

As R/GA point out in their case study, back in 2014 Beats wasn’t a sponsor and they weren’t even a sports brand. Plus they’d been banned by FIFA. So, this was all about cutting through the clutter – without actually mentioning the World Cup.

Ciaran McCarthy, Creative Director at R/GA spoke at our sports marketing event back in January about the campaign.

Twenty years after footballer John Barnes appeared in the official song for the 1990 World Cup, Mars recruited him to reprise his role. Check it out!

https://www.youtube.com/watch?v=YePFGhCC7ro

Agency Wieden + Kennedy created an ad to remember titled ‘Airport Football’ for Nike. This features the Brazilian national team seamlessly playing football through a busy airport, coupled with Tamba Trio’s ‘Mas Que Nada’ which is synonymous with Brazilian culture.

For more data and insights into how to reach a sporting audience, download our free sports marketing one-pager here.