Category: Employee spotlight

Singapore-based Sales Director Aby Carandang offers an insight into her career in adtech, what she likes to listen to, and her plans to go hiking in Nepal.

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Why did you decide to join LoopMe?
I have been in advertising for my whole career and have had the opportunity to work in various adtech spaces like social media, data sales, SSPs, and media agencies. I got excited about the role at LoopMe because it allowed me to return to programmatic sales and be at the centre of AI growth in adtech. LoopMe also opened me to the challenges of stepping into a regional role where I am constantly learning about South East Asia and how the industry varies across the region.

What project or event has been your favourite at LoopMe?
I have a few favourites in mind; I think the SEA team just makes everything fun, but our sponsorship with Dentsu Malaysia last year stands out. I not only got to represent LoopMe on the main stage, but I also enjoyed the dynamics of our team! The day was buzzing with great energy and client engagement!

Do you have any WFH routines or rituals?
As a must-have first thing in the morning, I like planning out my day with a cup of coffee. Whenever I can, I will walk to pick up lunch; then, it’s Spotify playlists all day for me. I listen to everything, including true crime podcasts while working.

Tell us a bit about yourself.
I am Aby or Abigael. I am a Sales Director for LoopMe APAC.  I am originally from the Philippines and I moved to my second home, Singapore, over a decade ago and have been living here since, with my husband Harold. I love to travel and explore towns by running around and people-watching in cafes! I strongly believe in work-life balance. My latest mantra is to ‘Plan the fun first,’ which helps me focus and be more intentional at work.

Do you have any hobbies?
Yes, I like activities that allow me to focus like puzzles, baking and gaming (if I have time). I also like to move! I run and do yoga, and I have recently become hooked on hiking. I am currently training for my biggest hike to date in Nepal! Wish me luck!

If you could invite any public figure to dinner, who would you choose and why?
I would invite Conan O’Brien – I think he is an intelligent, funny person and it would be cool to hang out with him. I have a lot of questions about the characters from his late night show. If he is not available, I will be inviting Fred from Fred Again so I can sample his latest music. 

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LoopMe is hiring! Find out about life at LoopMe and view our open vacancies.

Aleksandra Meller, LoopMe’s Office Manager & Executive Assistant based in Krakow, discusses her motivations, her passion for gardening, and why she loves Italy.

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Why did you decide to join LoopMe?
During my job search, I came across an opening at LoopMe and realized a former colleague was already working there. I have very fond memories of our time working together, so I reached out to hear her perspective. She gave me excellent feedback about the company and kindly offered to recommend me for the role. This personal connection and her strong recommendation were key factors in my decision to apply for this specific position.

What project or event has been your favourite at LoopMe?
This year’s Company Day was a standout success! While we celebrate differently each year, I decided to prioritize a first aid training session, covering CPR, choking protocols, and wound care. To balance out the day, we followed the training with a local vineyard tour and wine tasting. Feedback from employees was overwhelmingly positive, highlighting the value of the life-saving skills learned. Eddie Peterson, LoopMe’s SVP Global Engineering, also came over from New York for the event, which made the atmosphere even more special.

What motivates you to come to work?
What constantly motivates me is positive feedback from our team; seeing them truly enjoy and appreciate the events I organize is incredibly rewarding. I am also deeply inspired when guests comment that we have the best office and that the space has a unique “soul.” Knowing that I’ve created an environment that feels welcoming and alive drives my commitment to excellence. These reactions confirm that my work goes beyond logistics — it’s about building a place where people truly want to be.

Do you have any hobbies?
I’m a big fan of gardening! There’s something truly rewarding about planting a small bulb and watching it grow into a beautiful tulip. It’s a process that brings me a lot of joy. I also love taking long forest walks with my beloved dog — it’s my favorite way to recharge and enjoy nature.

What has been your greatest achievement in the last year?
One of my proudest moments at LoopMe was winning the ‘Looper of the Year’ award. I am deeply touched that my coworkers valued my efforts enough to vote for me. This recognition is a huge motivation, and it’s wonderful to feel that the heart I put into organizing events and managing the office is truly noticed and appreciated.

If you could live anywhere in the world, where would you choose and why?
I would choose Italy, without a doubt! I am absolutely in love with the Italian language, their rich culture, and the stunning historical sites. From the beautiful climate and Mediterranean greenery to the breathtaking beaches and, of course, the incredible food — Italy has everything I love. It’s a place that perfectly blends history, natural beauty, and a wonderful lifestyle.

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To find out more about life at LoopMe and our open vacancies, please visit our careers page.

Vũ Châu, a Senior Android Engineer based in Pennsylvania, talks about problem-solving, classical music, and more.

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What motivates you to come to work?
I genuinely enjoy helping my team tackle problems every day and seeing our solutions come to life in unexpected ways. There’s always something new to learn, and I love applying my skills to deliver real impact.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
LoopMe has given me the opportunity to develop my AI engineering skills in a hands-on, practical way. I’m not only refining my efficiency with AI tools daily, but also sharpening my development abilities to help myself, my team, and the broader organization.

Do you have any WFH routines or rituals?
I tend to reach for my classical music playlists when tackling tough problems. A dose of Chopin really helps me focus.

Do you have any hobbies?
I enjoy street photography, especially with my new Ricoh GR IV that I brought along on a recent trip to Vietnam. At home, I’m usually working through my enormous Audible collection—mostly WWII history titles.

If you could live anywhere in the world, where would you choose and why? 
Hands down, Vietnam. It’s where I was born and grew up, and the country I return to most often these days. The cuisine is top-notch, the culture is vibrant, and—last but not least—it’s where I met my wife.

If you could invite any public figure to dinner, who would you choose and why? 
Stephen Hough, the acclaimed English classical pianist. I actually had the chance to hang out with him once, and I’d love another opportunity to hear his perspectives on music and life.

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Want to join the LoopMe team? Take a look at our open positions.

Scarlett Quick, a Sales Manager based in London, talks about her team, navigating challenges with confidence, and why she would love to live in Cape Town.

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What motivates you to come to work?
My team! I’m lucky enough to work closely with the most amazing people, and with so many other hardworking, driven colleagues all focused on achieving goals and delivering value in everything we do. We all love a good chat and are definitely the loudest team – kitchen waffle and snack reviews are a regular occurrence!

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Working in sales at LoopMe builds resilience in a big way. You’re constantly balancing fast-moving campaigns, shifting client priorities, and the ever-evolving world of AI-driven advertising, which often means adapting quickly. Every brief, meeting, win, and loss teaches you how to stay calm under pressure, think creatively, and bounce back with solutions instead of stress. I’ve learnt to navigate challenges with confidence, communicate clearly even in tricky situations, and stay motivated in a competitive market.

Do you have any WFH routines or rituals?
I always try to start my day with a walk before work, even just a quick half hour makes all the difference. I’m a big list-maker, so I usually map out my priorities or block time in my calendar to stay focused and guide the day. And of course, a good playlist is essential! You’ll usually find me listening to a Feel-Good Sunday Mix on Spotify. I’m also never too far from my dog, Bertie, who usually works right by my feet.

Do you have any hobbies?
I love festivals and live music, and I’m a big foodie! Half my week and weekends are spent eating out or trying new restaurants or pop ups. Travel is a must, I’m always planning trips to try new places, most recently Switzerland (highly recommend), with plenty more on the list! I also enjoy the simple things, like weekend walks or little spontaneous days out, so there’s always something to look forward to.

If you could live anywhere in the world, where would you choose and why?
If I could live anywhere in the world, it would be Cape Town. I’ve been lucky enough to visit a few times now, and somehow the food, scenery, and people get better each time. The backdrop is amazing from every view point, easily one of the most beautiful places I’ve ever explored. Australia is also very high on my list… maybe one day!

If you could invite any public figure to dinner, who would you choose and why?
It would have to be Adele. I’ve been lucky enough to see her live twice, and she just feels like someone you could genuinely chat to and bounce off for hours. She’s hilarious, and that cackle of hers… paired with mine, might be a bit much in one room! And of course, she would have to sing something from her 19 and 21 albums – non-negotiable.

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LoopMe is hiring! Find out more and apply for open positions by visiting our careers page.

David Barnett, LoopMe’s Head of Creative Operations based in London, talks about working under pressure, the value of compassion, and his hobbies.

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What project or event has been your favourite at LoopMe?
I joined in the midst of Q4 madness (Halloween to be precise, best day of the year), so whilst I wanted to inject some innovation and creativity into my new role, I understood that it was more of a ‘get my hands dirty & help steer the ship’ situation. My first project was a pinball/gamification unit for McDonalds, one of two brands left on my bucket list that I hadn’t ever worked for. It was memorable as we had only 2-3 days to build it, but as per our SLA’s, it had a 15 day turnaround time given its bespoke nature. So cracking on and getting it done in time AND watching it perform very well was satisfying. 

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve developed a much deeper sense of empathy since joining LoopMe. Watching my Ukrainian colleagues show incredible strength and positivity despite the ongoing conflict has been profoundly moving. It’s changed how I see challenges, both at work and personally, and reminded me how powerful compassion, understanding, and human connection can be. A little love goes a long way. 

Do you have any WFH routines or rituals?
I have more of an office ritual than a WFH one. I do my best not to sit at my desk (nothing personal against my team, you’re all incredible people). You’ll often find me in one of the sofa clumps dotted around, hot-desking with sales or, on rare occasions, sitting in the kitchen. However, that last spot can be difficult to get work done with the sheer volume of coffee the people in this office drink; everyone loves to chat whilst the kettle is brewing. 

Tell us a bit about yourself.
I’m half Australian, half British living in London, and I have 2 Scottish terriers, Galahad and Uther, who are not as well behaved as everyone in the office thinks they are.  I can speak/read Swedish at the level of your average toddler, according to my Scandinavian friends, and I would say that the thing I hold the most pride in is my ability to tell great stories; don’t get me near a campfire or you won’t be able to shut me up. A fun fact about me – I’ve been bitten by the world’s most venomous spider, on my first day of uni, no less!

Do you have any hobbies?
I’m a bit of a secret nerd, having interests ranging from card/board/tabletop games through to all things space-related. I also love discovering other people’s weird hobbies/quirks and having them tell me all about it; other people’s passions really bring something out in me. On top of that, I’m a huge fan of live music, but have recently discovered I’m getting old after breaking several ribs in an incident involving crowd surfing and a swirling mosh pit. 

If you could live anywhere in the world, where would you choose and why?
It breaks my heart not to say Australia here, because it truly is the most beautiful country on the planet, but if we put that aside, I’d say Iceland. Having gone there a few years back, I experienced what can only be described as walking through real-life Game of Thrones. The sweeping tundras, the active volcanoes, the northern lights (that I accidentally slept through after a pizza-induced nap). If you can survive -25°C/-13°F and endless nights for a large portion of the year, I couldn’t recommend it any higher.  

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Want to find out more about LoopMe’s creative capabilities? Visit our Creative Studio page.

Yoli Zhang, LoopMe’s APAC Marketing Manager based in Beijing, talks about working as part of a global team and how experiencing different cultures fuels her creativity.

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Why did you decide to join LoopMe?
LoopMe’s AI-driven brand advertising platform immediately captivated me. The advertising industry’s dynamic nature keeps me engaged, and I thrive on the challenge of developing strategies that resonate with diverse audiences. As the APAC marketing manager, I’m motivated by the opportunity to make a tangible impact on the company’s growth in the region. The collaborative culture at LoopMe continually fuels my drive and keeps me energized. With my previous experience at Chartboost, I bring a deep understanding of mobile app monetization and a strong grasp of publisher expectations and market needs in APAC. I’m excited to leverage my expertise to contribute to LoopMe’s growth in this market.

What project or event has been your favourite at LoopMe?
At LoopMe, one of my favorite projects was organizing a mid-year client appreciation party for the PurchaseLoop Singapore team. Despite being based in China, with the APAC sales team in Singapore and our design and marketing teams in the UK, we worked seamlessly across locations. From event planning and client invitations to artwork design and onsite execution, the teamwork was exceptional. The event received fantastic feedback from clients, enhanced LoopMe’s brand awareness, and provided valuable insights for improving future APAC initiatives.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve had the opportunity to learn about the brand advertising ecosystem, and how this fits into the adtech landscape. To enhance LoopMe’s brand awareness across APAC, I began building new media relationships and exploring various industry events. Throughout this process, I significantly improved my cross-cultural communication skills. I’m especially grateful to our Head of APAC whose extensive experience in brand advertising and valuable marketing resources have been instrumental in my development.

Tell us a bit about yourself.
Hi, I’m Yoli Zhang, based in Beijing, and I’m the APAC Marketing Manager at LoopMe. With seven years of experience in B2B marketing within the adtech industry, I thrive on the challenges of expanding brands into new markets and am always eager to learn about different cultures. I’m fortunate to be part of a highly professional marketing team here at LoopMe. Our team is passionate, diligent, and brimming with creativity. I’m proud to work alongside such a talented group of people.

Do you have any hobbies?
I enjoy traveling and immersing myself in new cultures and cuisines, as it broadens my perspective and fuels my creativity. I’m also passionate about puzzle and simulation games, watching movies, and reading books on innovation and marketing. These activities help me stay balanced and continually inspire fresh ideas, which I then bring to my work.

What has been your greatest achievement in the last year?
In the past year, I’m most proud of successfully launching a series of APAC campaigns that boosted LoopMe’s brand awareness and customer engagement. I also led the localization of our marketing materials for the Chinese market, which played a pivotal role in attracting new clients. I’m grateful to our design team, who have been instrumental in all of my event initiatives—nothing would have been possible without their brilliant ideas and dedication.

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Interested in working at LoopMe? Visit our careers page.

LoopMe’s Jeff Carlson, VP Product Management based in Austin, talks about integrating Chartboost into LoopMe, his professional motivations, his favorite baseball team, and more.

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What project or event has been your favorite at LoopMe?
Helping integrate Chartboost into LoopMe has been a very rewarding experience. It is great to meet a whole new set of leaders in industry.

Why did you decide to work in this industry?
The mobile app industry started shortly after I arrived in Silicon Valley. It was the hot startup trend and I jumped in building apps for the App Store. That evolved into focusing on app challenges like monetization and user acquisition in time.

What motivates you to come to work?
Solving challenging industry problems for our customers and partners and collaborating with great people across this industry have me excited to come to work everyday.

Who would you consider your main role model and why?
Superman. He always does the right thing and fights hard for what he believes in. I still have the red cape I used to run around in as a kid.

If you could live anywhere in the world, where would you choose and why?
Austin Texas because it has the best vibe, food, live music while also having a growing tech industry and my family loves it here.

If you could invite any public figure to dinner, who would you choose and why?
The Phillie Phanatic, the mascot of the Philadelphia Phillies. I love baseball and we can grab hot dogs while catching a night game at the ballpark.

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LoopMe is hiring! Take a look at our latest vacancies.

Kacper Cesarz, a Senior DevOps Engineer based in Krakow, offers an insight into the skills he’s developed at LoopMe, his achievements, his passion for darts, and more.

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Why did you decide to join LoopMe?
I joined LoopMe through the referral program, so I already had a good sense that the team would be great. The challenges described during the recruitment process were very appealing, and the technology stack was also a big draw for me. On top of that, everyone I met during the interviews left a truly positive impression. Before joining LoopMe, I spent my entire career in fintech. I was genuinely curious to explore what the tech world looked like beyond that industry—and I’m glad I made the leap.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
One of the most valuable experiences is working with a low-latency, multi-geography system that processes a massive number of requests continuously. It’s been incredible to work on a system of this scale. Even the simplest tasks can be tricky when performance is such a critical factor. It’s taught me to be more thoughtful and precise in my work. I’ve also appreciated the chance to communicate regularly in English—something I didn’t get to do much in my previous roles.

Do you have any WFH routines or rituals?
Thanks to the flexibility of remote work, I have much more time for myself. If I wake up early (which doesn’t happen too often!), I like to start the day with a delicious breakfast and freshly ground coffee brewed in a V60. Then I take my dog Karmel for a one-hour walk. Throughout the day, we usually take breaks to play and relax together—he definitely helps keep things balanced.

Tell us a bit about yourself.
I come from a small village called Siedlce. The nearest town is Chęciny, where you can visit a beautiful medieval castle and go kayaking on a scenic river. I’m a big sports enthusiast and have tried many disciplines over the years. The ones I’ve enjoyed the most are Brazilian Jiu-Jitsu and street workout—which I recently picked up again after a two-year break. These days, I spend most of my free time with my fiancée and our dog, Karmel. I also love reading, and my favorite book series is The Witcher saga.

Do you have any hobbies?
In addition to sports, which I mentioned earlier, I really enjoy watching darts—especially when our Polish player Krzysztof Ratajski is competing, or the Scottish legend Gary Anderson. I also play occasionally with my brother, although I rarely win—he always manages to beat me! Another hobby of mine is cooking. I’m particularly passionate about baking Neapolitan-style pizza. A few years ago, I bought a special amateur pizza oven for home use, and I hope to upgrade to a more advanced one someday.

What has been your greatest achievement in the last year?
I’m proud to have earned the KubeAstronaut title this year. To achieve it, I had to pass all five Kubernetes-related certifications, proctored by the Cloud Native Computing Foundation. Each one required solving real-world problems using hands-on, practical knowledge.
Continuous improvement of my technical skills is very important to me, and I enjoy challenging myself—so reaching this goal was both meaningful and rewarding.

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Want to find out more about life at LoopMe? Visit our careers page.

Hanna Vasylkivska, LoopMe’s Senior Office Manager based in Dnipro, tells us about helping create small moments of joy, the strength of the Ukrainian people, and more.

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Why did you decide to join LoopMe?
Believe it or not, I think this story is a sign that fate exists! When the war started, I couldn’t help but think that my profession might no longer be as in demand as before. These thoughts were really weighing me down. Spring 2023 was the peak of my internal question: “What’s next?” And then — LoopMe’s recruiters reached out! Looks like the universe heard me, right? All the interview stages went incredibly smoothly and were even fun! But, I’ll admit, before the final interview with the CTO, I was really nervous! And guess what? It didn’t just go well, but it was the easiest, most friendly, and most sincere conversation. I couldn’t have imagined it would be like this! I’m loving being part of LoopMe, and that everything happened just this way!

What motivates you to come to work?
Without a doubt, the answer here is — people! Everything my team does every day, whether we’re coming up with new ideas or organizing something important — it’s all for the people and helping bring small moments of joy in these tough times for our country! And also, could you imagine that by joining a new workplace, in such a short period of time, you’d end up with the best community of incredibly awesome, professional, and beautiful women? I’m talking about the Ukrainian Finance and People team. I couldn’t believe it either, but it happened!

What project or event has been your favorite?
I could list a whole bunch of things because, almost every week, my team and I try to come up with something fun for everyone! But if I had to pick my favorites — it would definitely be organizing Company Day and the New Year Party! Yes, it’s months of tough prep work (and, of course, the occasional mistake), but it’s all so worth it! The vibe on those days, the team’s mood when we can all just relax together and forget about our to-do lists for a while — that’s the real magic!

Tell us a bit about yourself.
I’m Hanna — a daughter, a sister, a wife, a great friend, and of course, the Office Manager of LoopMe’s Ukrainian office. Or, as my lovely colleagues like to say, the star of our team. I’ve been with the company for almost two years now, and every single day I’m grateful to be surrounded by these amazing people — a team that lifts you up even on the gloomiest Monday. I truly love my job, because it’s not just about “tea-coffee-printers” — it’s about creating an atmosphere. It’s about small ideas that turn into big smiles. It’s about events that might take months to prepare, but always light up the room when they happen. I believe the office isn’t just a place — it’s a vibe. And together with my team, we know exactly how to make it a great one.

Do you have any hobbies?
Oh yes, I’ve got quite a few hobbies — cooking, painting, Zumba… But for the past three years, my absolute favorite has been bead weaving! It’s my kind of meditation: choosing the colors, picking the patterns, working with the tiny details — and then watching it all come together into something beautiful and full of life. When the full-scale war began, this hobby took on a whole new meaning. I started taking part in charity fairs, selling my handmade jewelry to raise funds for our defenders. I weave to help close urgent fundraisers — for tourniquets, vehicles, you name it. And honestly, it’s a very special kind of joy — when your hobby becomes more than just a hobby. It becomes a way to help. Made by hand. With meaning. And with love.

Who would you consider your main role model and why?
My greatest role models are my family, my friends, and the incredibly strong Ukrainian people. Every day, I see strength, resilience, kindness, and unbreakable spirit in them. In everyone who supports, helps, and keeps going — even when it’s hard. These are the people who don’t just inspire — they remind me why it’s worth moving forward, becoming a better version of myself, and never losing compassion. With role models like that around me, I feel motivated to act with love, work with purpose, and live with dignity.

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LoopMe is hiring! Apply for open roles via our careers page.