Jessica Leader, Senior Account Manager for LoopMe’s AMP Audience & Measurement Platform, features in LoopMe’s employee spotlight series.
Why did you decide to work in this industry?
I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns.
What motivates you to come to work?
I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.
Do you have any WFH routines or rituals?
I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.
Tell us a bit about yourself.
I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.
Do you have any hobbies?
I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.
If you could live anywhere in the world, where would you choose and why?
I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.
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