Employee spotlight:
Brian O’Hare

Brian O’Hare, a Sales Director based in New York, offers an insight into his professional motivations and family life.


Why did you decide to join LoopMe?
I had worked on the agency side of the business for longer than I’d like to admit. Having worked with LoopMe in the past, I was always impressed with the tech’s ability to drive results and provide a deeper level of insight than other partners I had worked with. Being that presenting the media plan to my clients was my favorite part of the agency life, moving over to LoopMe in a sales role was a natural next step.

What motivates you to come to work?
Aside from the people at LoopMe, being the health and pharma SME, I find a certain romance in utilizing LoopMe’s tech to help reach patients in need and potentially shorten the patient journey to proper treatment. Plus, I have a chance to nerd out on things like MQS and other aspects of the business I wouldn’t normally be exposed to.

Do you have any WFH routines or rituals?
Working from home with two kids under the age of 5 is chaotic, so I embrace it. My daughters have met most of my colleagues and clients via Zoom, which is always a welcomed distraction. Other than that, everyone is also familiar with my summer work space, my back yard. 

Tell us a bit about yourself.
I’m actually a bit boring. Youngest of three, grew up in Putnam, New York met my wife in NYC and now live in New Jersey. I have two beautiful daughters who keep me young and give me grey hair at the same time. 

What has been your greatest achievement in the last year?
My daughter was having a difficult time learning to swim without swimmies. So I had a nice moment with her explaining what “panic” is, and how to fight the feeling with trust. Amazingly enough, this 4-year-old understood the lesson and proceeded to swim across the pool without floats or any assistance for the first time! Professionally, I’ve taken on some mentees, and watching their growth and success continues to validate my approach to our crazy industry. 

Who would you consider your main role model and why?
Cheesy answer here but, my dad. He ran his own recruiting firm for over 40 years, O’Hare & Associates, and provided a great life for his family. He also taught me that “Character is what you do when no one is watching” which are words I’ve lived by since that driving lesson at 16 years old when I wanted to run a red arrow.


Thinking of becoming a Looper? Head over to our careers page.

LoopMe video series from Sport Beach 2024

As a partner of this year’s Stagwell Sport Beach in Cannes, LoopMe CRO Lisa Coffey had the opportunity to interview industry leaders from Quad, Spark Foundry and Stagwell.

These interviews are available for you to watch below.


Josh Lowcock, President of Media, Quad

We explored the fragmentation of media, brand spend in the mobile ecosystem, and the intersection of brand and performance advertising.


Lisa Giacosa, Chief Investment Officer, Spark Foundry

We discussed AI, the importance of data and ensuring relevance, and the increasing emphasis on consideration. 


Jon Schaaf, Global Chief Investment Officer, Stagwell Brand Performance Network

We analyzed the need for brand and performance to coexist, why we should have more standardized ways of measuring success, and the benefits of trading on outcomes.