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LoopMe bolsters US operations with key new hires

International mobile video DSP expands New York office to meet growing demand in the US

LoopMe, the leading global mobile video Demand-Side Platform, announced today that it has expanded its New York based sales team with four new senior hires to meet growing demand for its services in the US.

Joining the LoopMe US team from YuMe, Carlos J. Cruz takes the role of Senior Director of Sales, while Spencer Frank joins as Account Executive. EBay Advertising’s Manager of Advertising Solutions, Mike Schoelch, joins as Director of Sales and Joe Monaco leaves his role as DataXu’s Sales Director to become LoopMe’s US Senior Sales Director.

The team will be responsible for driving forward LoopMe’s ambitious growth strategy in the US, as the company looks to consolidate its global expansion. Their combined wealth of experience in the digital industry, will ensure LoopMe maintains and grows its position at the forefront of the rapidly expanding US mobile video advertising market, expected to be worth $1.2 billion in 2015.

Stephen Upstone, CEO and co-founder of LoopMe said: “It’s fantastic to have such a strong team joining our operations in the New York office. We have seen massive demand for our formats, proprietary DMP (Data Management Platform) and Artificial Intelligence products since we launched in the US and Carlos, Mike, Joe and Spencer’s expertise and enthusiasm will enable LoopMe to continue exceeding the expectations of our clients and drive forward our expansion in the US”.

As featured in The Drum, AdExchangerMobile Marketing MagazineAd Tech Daily and Shots