/ by Lina
We are very excited to announce that last week it was announced that LoopMe has won the award for ‘Most Effective Rich Media Campaign’, alongside Unilever and Mindshare.
Stephen Upstone, CEO of LoopMe, was delighted with the award, praising the ‘amazing work done between LoopMe, Unilever and Mindshare’, particularly for the creative innovation that the Rich Media advert represented.
The campaign itself was for Unilever’s top haircare brand, TRESemmé. Alongside Mindshare, LoopMe helped produce an innovate rich media video campaign that saw a significant level of engagement with TRESemmé products on mobile devices. Through the ad, audiences had the flexibility and choice to discover a variety of products through a series of accessible mobile videos. More information about the ad can be discovered in the following video.
LoopMe is continuing their successful relationship with Mindshare and Unilever, and are looking forward to the coming year and the opportunity for more exciting campaigns.