PurchaseLoop Consumer Snapshot: Brand Affinity

In this week’s consumer behavior study, LoopMe surveyed 7,930 US consumers on April 17-19, 2020 to understand their brand loyalties and preferences for everyday items during COVID-19 and the factors which impact these purchases. We also analyzed which products and services consumers are most likely to try next. 

Download our COVID-19 PurchaseLoop Research US Consumer Snapshot: Brand Affinity

LoopMe surveyed 1,140 UK consumers on April 17-19, 2020 to understand their brand loyalties and preferences for everyday items during COVID-19 and the factors which impact these purchases. We also analyzed which products and services consumers are most likely to try next. 

Download our COVID-19 PurchaseLoop Research UK Consumer Snapshot: Brand Affinity

PurchaseLoop Research Consumer Snapshot

LoopMe surveyed 3,900 US consumers on April 10-12, 2020 to understand consumer behavior during COVID-19. The PurchaseLoop survey analyzed purchase intent in auto, consideration for insurance and consumer spend for significant purchases like a TV and fitness equipment. 

Download our COVID-19 PurchaseLoop Research US Consumer Snapshot

LoopMe surveyed 1,140 UK consumers on April 10-12, 2020 to understand consumer behavior during COVID-19. The PurchaseLoop survey analysed purchase intent in auto, impact on lifestyle habits and consumer spend for significant purchases like a car and fitness equipment.

Download our COVID-19 PurchaseLoop Research UK Consumer Snapshot

Understanding Consumer Behavior During COVID-19

Introduction

While the events of COVID-19 have been transforming the world, LoopMe has been staying on top of consumer sentiment. By using our proprietary PurchaseLoop Research platform, LoopMe surveyed 8,000 people across eight global markets.

We then analyzed that global sentiment data against our DMP across 320 dimensions of data to produce the insights that are shaping our new ecosystem. 

Our key findings will help you understand current consumer sentiment within an ever-changing landscape. 

The four areas of sentiment explored by the PurchaseLoop Research survey were the following:

Download our COVID-19 Consumer Behavior Report