Video of the Week: Reach Across The Aisle

JetBlue claims they’ve got something ‘historic’ going on down the aisle of one of their planes. In a microcosmic reflection of a voting system, 150 passengers were given the chance to decide upon their ideal holiday destination and, if a mutual decision was made unanimously, then all would win tickets to the agreed-upon location on a JetBlue flight.

In what was essentially a plane-based version of 12 Angry Men (150 Holiday-Craving Jetsetters?), JetBlue wanted to show how groupthink can lead to a homogenization of opinion and oppression of dissenting voices in favor of the most influential. A very fragile form of democracy, it seems.

Watch the advert here: