Stock image of someone wearing activewear

Understanding consumer fitness wearable tracker preferences

2023 has seen fitness wearables become even more accurate and intelligent, offering consumers a wider variety of advanced features than ever before; from tracking sleep and their heart rate variability to training recommendations.

LoopMe is monitoring consumer sentiment and purchase intent in our multi-market pulse report. By using our proprietary research platform, LoopMe surveyed 2,879 consumers across the UK and Australia from November 3, 2023, to November 14, 2023.

LoopMe also surveyed a further 6,383 consumers across the US, Germany and Ireland from November 3 to November 20, 2023. We explored three key areas to understand consumer sentiment when it comes to wearable fitness trackers; consideration, brand familiarity and what matters most to consumers when choosing and wearing a fitness tracker

IDC and LoopMe: In-App Mobile Advertising Perceptions Survey

IDC and the demand-side ad platform LoopMe wanted to gauge how users feel about in-app mobile advertising broadly, if users buy into the popular quid pro quo arrangement of “you watch advertising and in return we give you free content and services”, how users feel about being tracked by ad companies, and their perception of ad privacy measures.

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Understanding Consumer Ad Preferences & Online Data Regulation UK

With consumer identity at the forefront of digital advertising and becoming increasingly important as we navigate a post-cookie and post-identity reality, LoopMe is monitoring consumer sentiment in our U.S. and U.K pulse reports. By using our proprietary PurchaseLoop Research platform, LoopMe collected surveys from surveyed 2,410 consumers across the UK from March 2, 2021 to March 7, 2021.

We explored two key areas: Ad Preferences and Ad Regulation to understand the consumer point of view when it comes to advertising, data collection and subsequent impact on non-targeted ads. We also analyzed how consumers feel about the security of their online data, and their level of understanding of current ad regulations.

As the ad industry continues to roll out new protocols around online data and consumer privacy, our aim was to uncover whether consumers felt their data was safer due to these new protocols. Continuing to put the consumers’ thoughts front and center, we looked at how consumers value advertising both in exchange for content and in helping them make smart purchasing decisions.

Download our Understanding Ad Preferences & Online Data Regulation PurchaseLoop UK Research Insights Study

Understanding Consumer Ad Preferences & Online Data Regulation U.S.

With consumer identity at the forefront of digital advertising and becoming increasingly important as we navigate a post-cookie and post-identity reality, LoopMe is monitoring consumer sentiment in our U.S. pulse report. By using our proprietary PurchaseLoop Research platform, LoopMe collected surveys from surveyed 2,410 consumers across the U.S. from March 2, 2021 to March 7, 2021.

We explored two key areas: Ad Preferences and Ad Regulation to understand the consumer point of view when it comes to advertising, data collection and subsequent impact on non-targeted ads. We also analyzed how consumers feel about the security of their online data, and their level of understanding of current ad regulations.

As the ad industry continues to roll out new protocols around online data and consumer privacy, our aim was to uncover whether consumers felt their data was safer due to these new protocols. Continuing to put the consumers’ thoughts front and center, we looked at how consumers value advertising both in exchange for content and in helping them make smart purchasing decisions.

Download our Understanding Ad Preferences & Online Data Regulation PurchaseLoop US Research Insights Study