LoopMe Consumer Snapshot: March College Basketball Tournament (US)

LoopMe surveyed 15,208 US adults between February 4 – 8, 2026 to gauge planned engagement with the college basketball tournament in March.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Tournament viewer engagement
  • How viewers plan to watch the tournament
  • Bracket engagement
  • Reasons for following the tournament
  • Likelihood to attend a tournament game in person

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via:

LoopMe Consumer Snapshot: 2026 World Cup Viewership (US)

LoopMe surveyed 4,413 US consumers between November 13th – 16th, 2025 to gauge prospective 2026 World Cup viewership habits.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • World Cup viewers
  • How viewers plan to watch the World Cup
  • Excitement compared to the previous World Cup
  • Notices brands/sponsors
  • Types of ads remembered

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via:


Download this research for the UK market.

LoopMe Consumer Snapshot: 2026 World Cup Viewership (UK)

LoopMe surveyed 33,163 UK consumers between 13 – 16 November 2025 to gauge prospective 2026 World Cup viewership habits.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • World Cup viewers
  • How viewers plan to watch the World Cup
  • Excitement compared to the previous World Cup
  • Notices brands/sponsors
  • Types of ads remembered

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

Also available via:


Download this research for the US market.

LoopMe Consumer Snapshot: Mobile Sports Betting

LoopMe surveyed 11,268 US consumers between August 19th and August 23rd, 2024 to gauge behavior and preferences around mobile sports betting.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Frequency of sports betting
  • Factors that influence choice of mobile sports betting platform
  • Attended a sportsbook in the last year
  • Impacted by advertising (including on specific platforms)
  • Sports to bet on

Contact us to use these audiences in your campaigns today.

Also available via The Trade Desk and LiveRamp.

Stock image of a footballer

LoopMe Consumer Snapshot: UEFA Euro 2024

LoopMe surveyed 2,781 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching UEFA Euro 2024. We also analysed where consumers are planning to watch UEFA Euro 2024 and whether they recognise brand sponsors.

LoopMe Consumer Snapshot:
The Big Game 2023

LoopMe surveyed 4,600 U.S. consumers on January 6-10, 2023 to understand intent to watch the big football game on February 12. We also analyzed where and how consumers intend to watch the big football game and their preferred type of commercial during the game.

PurchaseLoop Research Consumer Snapshot:
World Cup 2022

LoopMe surveyed 10,586 consumers across the UK, the US and Singapore from 25-30 August to understand sentiment towards the 2022 FIFA World Cup.

Consumers were asked questions around where they intend to watch the World Cup, who they plan to watch it with and how familiar they are with tournament sponsors.

LoopMe surveyed a further 4,429 UK consumers on 6-13 October.

Follow the links below to download the insights reports.

United Kingdom (August)

United Kingdom (October)

United States

Singapore

PurchaseLoop Research Consumer Snapshot: Euros

LoopMe surveyed 2,975 UK consumers on 20-24 May, 2021 to understand consumer intent to watch the Euros this year.

We also analysed what type of device consumers will use to watch the Euros, whether they will watch each Euros match for the full duration and who they plan to watch the Euros with. 

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