Mobile gaming represents a largely untapped oasis for brand advertisers.
According to Statista, as a percentage of total mobile activity, users spend nearly 2x more time on mobile games than the channel’s share of advertising budgets. This imbalance highlights an opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.
LoopMe reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.
Mobile gaming represents a largely untapped oasis for brand advertisers.
According to eMarketer, as a percentage of total mobile activity, users spend nearly 3x more time on mobile games than the channel’s share of advertising budgets. This imbalance highlights an opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.
LoopMe reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.
LoopMe surveyed 24,326 consumers across Australia, Brazil, India, Indonesia and Mexico from 10 April to 23 April 2024 to understand sentiment regarding mobile phones. We also analysed which brand consumers would consider next and the features prioritized when choosing a new mobile phone.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
In-market for a mobile phone in the next 6 months
In-market for a Samsung mobile phone in the next 6 months
In-market for a Xiaomi mobile phone in the next 6 months
In-market for a Realme mobile phone in the next 6 months
In-market for a Oppo mobile phone in the next 6 months
In-market for a OnePlus mobile phone in the next 6 months
In-market for a Vivo mobile phone in the next 6 months
Contact us to use these audiences in your campaigns today.
In today’s fragmented media landscape, it’s more important than ever for media buyers to understand consumers’ media behavior and how to best connect with their audiences through more efficient reach with lower diminishing returns.
LoopMe surveyed 28,047 US consumers from February 7th – 11th, 2024 to gain an insight into media consumption trends.
As the telecommunications industry continues to evolve, LoopMe is monitoring consumer sentiment in our UK pulse report. Using our proprietary research platform, LoopMe surveyed 19,177 consumers across the UK from 23-28 December 2022.
