Topic: Media

LoopMe Consumer Snapshot: UK Media Consumption

LoopMe surveyed 80,067 people in the UK between April-May, 2024 to gauge behaviour and preferences around media consumption in the United Kingdom.

PurchaseLoop Audiences transformed this survey data into exclusive, actionable segments, including:

  • Light media users (light mobile gamers; light social media users; light TV viewers; light YouTube viewers; light web browsers)
  • Heavy media users (heavy mobile gamers; heavy social media users; heavy TV viewers; heavy YouTube viewers; heavy web browsers)
  • Browsing affinity (news; music & entertainment; sport; gaming)

Contact us to use these audience segments in your campaigns today.

LoopMe also carried out research into media consumption trends in the United States.

LoopMe Consumer Snapshot: Gaming & Entertainment

LoopMe surveyed 3,610 UK consumers from 20 to 30 May 2024 to understand sentiment regarding gaming and entertainment. We also analysed which platforms consumers primarily use for gaming and streaming.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • In-market light TV viewers (BVOD/SVOD viewers)
  • In-market Nintendo owners
  • In-market Xbox owners
  • In-market Playstation owners

Contact us to use these audiences in your campaigns today.

LoopMe Consumer Snapshot: Media Consumption Trends

In today’s fragmented media landscape, it’s more important than ever for media buyers to understand consumers’ media behavior and how to best connect with their audiences through more efficient reach with lower diminishing returns.

LoopMe surveyed 28,047 US consumers from February 7th – 11th, 2024 to gain an insight into media consumption trends.

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PurchaseLoop Research: Understanding Consumer Entertainment Preferences

With more streaming content available than ever before, LoopMe is monitoring consumer sentiment in our ID, PH and SG pulse report. Using our proprietary research platform, LoopMe surveyed 2,108 consumers across Indonesia and 2,366 consumers across Singapore from 7-10 March 2023. We also surveyed 2,970 consumers across the Philippines from 7-15 March 2023.

PurchaseLoop Research Consumer Snapshot: Streaming

In this week’s consumer behavior study, LoopMe surveyed 4,810 US consumers on May 15-17, 2020 to understand streaming intent during COVID-19. We also analyzed whether consumers intend to pay to stream new movie releases at home, try a new streaming service and how they decide what to stream next on their devices.

Download our PurchaseLoop Research US Consumer Snapshot: Streaming

In this week’s consumer behavior study, LoopMe surveyed 1,810 UK consumers on May 15-17, 2020 to understand streaming intent during COVID-19. We also analyzed whether consumers intend to pay to stream new film releases at home, try a new streaming service and how they decide what to stream next on their devices.