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LoopMe Consumer Snapshot: UEFA Euro 2024

LoopMe surveyed 2,781 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching UEFA Euro 2024. We also analysed where consumers are planning to watch UEFA Euro 2024 and whether they recognise brand sponsors.

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Understanding consumer fitness wearable tracker preferences

2023 has seen fitness wearables become even more accurate and intelligent, offering consumers a wider variety of advanced features than ever before; from tracking sleep and their heart rate variability to training recommendations.

LoopMe is monitoring consumer sentiment and purchase intent in our multi-market pulse report. By using our proprietary research platform, LoopMe surveyed 2,879 consumers across the UK and Australia from November 3, 2023, to November 14, 2023.

LoopMe also surveyed a further 6,383 consumers across the US, Germany and Ireland from November 3 to November 20, 2023. We explored three key areas to understand consumer sentiment when it comes to wearable fitness trackers; consideration, brand familiarity and what matters most to consumers when choosing and wearing a fitness tracker

LoopMe Consumer Snapshot:
Health & Fitness 2023

LoopMe surveyed 6,867 UK consumers on 3-7 December 2022 to understand their health and fitness intent. We also analysed whether consumers plan on joining the gym in the new year, the type of exercise they focus on and if they plan on changing their diet in the new year.

PurchaseLoop Research Consumer Snapshot: Fitness

In this week’s consumer behavior study, LoopMe surveyed 1,500 U.S. consumers on October 20-22, 2020 to understand health and fitness intent during COVID-19. We also analyzed what matters most to consumers when deciding to join a new gym or health club, purchase intent of fitness devices and at-home gym equipment, and whether consumers are planning a new diet or nutrition plan in the next 90 days.

Download our PurchaseLoop Research Consumer Snapshot: Fitness