After an initial study in December, LoopMe surveyed 29,199 Americans between February 18th and February 21st, 2025 to gauge consumer behavior and how preferences around fitness may have changed after the new year.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
This research is available in both English and Chinese
LoopMe surveyed 3,167 consumers in Hong Kong from 6 to 15 January 2025 to understand sentiment regarding voluntary health insurance. We also analysed how consumers prioritise choosing an insurance company as well as their reasons for not participating.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
VHIS participants
Non-VHIS participants
Spent $3000 HKD on VHIS
Contact us to activate these audiences in your campaigns.
LoopMe surveyed 2,780 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching the Olympics. We also analysed when consumers will be watching, which events they are most likely to watch and whether the Olympics inspires consumers to get active.
LoopMe surveyed 2,781 UK consumers from 19-26 February, 2024 to understand consumer sentiment regarding watching UEFA Euro 2024. We also analysed where consumers are planning to watch UEFA Euro 2024 and whether they recognise brand sponsors.
2023 has seen fitness wearables become even more accurate and intelligent, offering consumers a wider variety of advanced features than ever before; from tracking sleep and their heart rate variability to training recommendations.
LoopMe is monitoring consumer sentiment and purchase intent in our multi-market pulse report. By using our proprietary research platform, LoopMe surveyed 2,879 consumers across the UK and Australia from November 3, 2023, to November 14, 2023.
LoopMe also surveyed a further 6,383 consumers across the US, Germany and Ireland from November 3 to November 20, 2023. We explored three key areas to understand consumer sentiment when it comes to wearable fitness trackers; consideration, brand familiarity and what matters most to consumers when choosing and wearing a fitness tracker
LoopMe surveyed 2,732 CA consumers from July 7-10, 2023 to understand sentiment regarding fitness. We also analyzed whether consumers are currently a member of a gym and how frequently they exercise.
LoopMe surveyed 2,157 U.S. consumers from June 15-19, 2023 to understand consumer sentiment regarding fitness. We also analyzed whether consumers are currently a member of a gym and how frequently they exercise.
