Brand Outcome Scores – Intent

Drive purchase intent: curated using LoopMe’s Brand Outcome Scores, this inventory package targets bundles which have been proven to increase purchase intent amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Brand Outcome Scores – Consideration

Drive purchase consideration: curated using LoopMe’s Brand Outcome Scores, this inventory package targets bundles which have been proven to increase purchase consideration amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Brand Outcome Scores – Awareness

Drive brand awareness: curated using LoopMe’s Brand Outcome Scores, this inventory package targets bundles which have been proven to increase brand awareness amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Pride and LGBTQ+ content

Ensure relevance: leverage LoopMe’s curated inventory containing Pride and LGBTQ+ content to ensure contextual relevance and targeting for ads during Pride Month.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR