Swing Voters – US Presidential Election 2024

Reach swing voters: this deal was curated by leveraging LoopMe’s proprietary AI in conjunction with data from our research into political advertising behavior and preferences ahead of the Presidential Election, where we surveyed 6,262 US consumers.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Other deals for the US Presidential Election include:

Brand Outcomes Score – Intent

Drive purchase intent: curated using LoopMe’s Brand Outcomes Score, this inventory package targets bundles which have been proven to increase purchase intent amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Brand Outcomes Score – Consideration

Drive purchase consideration: curated using LoopMe’s Brand Outcomes Score, this inventory package targets bundles which have been proven to increase purchase consideration amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Brand Outcomes Score – Awareness

Drive brand awareness: curated using LoopMe’s Brand Outcomes Score, this inventory package targets bundles which have been proven to increase brand awareness amongst in-market audiences.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR

Pride and LGBTQ+ Content

Ensure relevance: leverage LoopMe’s curated inventory containing Pride and LGBTQ+ content to ensure contextual relevance and targeting for ads during Pride Month.

Details:

  • Price type: dynamic CPM
  • Ad formats: all IAB standard video & display formats
  • Device type: desktop, phone, tablet, CTV
  • Inventory type: desktop web, mobile web, mobile app, CTV
  • Country: US, GB, DE, CA, FR, IT, SG, ZA, SA
  • Benchmarks: video = 70%+ VCR; display = 0.10%+ CTR