Why did you decide to work in this industry? I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns.
What motivates you to come to work? I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.
Do you have any WFH routines or rituals? I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.
Tell us a bit about yourself. I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.
Do you have any hobbies? I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.
If you could live anywhere in the world, where would you choose and why? I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.
LoopMe is hiring! Take a look at our careers page.
With time spent on mobile games far outweighing the channel’s share of advertising budget, there is a clear opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.
LoopMe’s new whitepaper reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.
At LoopMe we are proud to run the LoopWE (LoopMe Women Empowerment) initiative, which aims to promote gender equality not only within LoopMe but also across the adtech industry as a whole.
With ‘Accelerate Action’ as the theme of International Women’s Day 2025, we asked LoopMe employees and partners how they are committing to drive change.
LoopMe pledges
“I pledge to champion gender equality by treating everyone with respect and fairness. I will model inclusive behaviours, communicate my commitment openly, and take responsibility for creating a welcoming and equitable environment.” – Talulla Rendall
“I’ve seen firsthand how empowering women transforms businesses. But words aren’t enough. I pledge to sponsor talent, push for equity in pay and leadership, and make inclusion a standard. It’s time to do, not just discuss. What action will you take today?” – James Parker
“I pledge to champion gender equality by using my podcast to amplify women’s voices and drive meaningful conversations on empowerment. This year, my commitments include fostering inclusive workplaces where everyone can thrive and advocating for real change through action, mentorship, and allyship.”– Stephanie Ramsden
“On IWD we celebrate women’s achievements and the importance of inclusivity, representation, and support in the workplace. At LoopMe, we foster a culture where everyone can grow and succeed, valuing merit and talent regardless of gender or background. By recognizing different circumstances, we build a stronger, more equitable team. I pledge to support my female industry colleagues and friends by advocating for them and sharing my knowledge and experience to help them thrive.” – Alicia Placer
“I’ve had the privilege of working with incredible female managers, clients, and colleagues who have supported my growth, allowing me to learn, make mistakes, and thrive. I’m proud to be part of a team at LoopMe that fosters this same positivity and collaboration. This year, I aim to accelerate action by championing opportunities. I pledge to help promote a supportive environment where we lead with curiosity and mentorship and help each other find that opportunity to advance and shine at work and in life.” – Aby Carandang
“I pledge to uplift, empower, and support women and girls everywhere. I will speak up against inequality, champion confidence, and celebrate their strength. Girl power!” – Anna Chadderton
“This International Women’s Day, I’m proud to stand with LoopMe in championing gender equality. In our industry and beyond, we all have a role to play in fostering an inclusive future – one where every woman’s voice is heard, valued, and empowered. My pledge is to continue advocating for diversity, equity, and inclusion, ensuring that opportunities are open to all. Together, let’s drive meaningful change.” – Eric Ethan Wee
“This year, I’m pledging to support gender equality in the workplace by speaking up, driving meaningful conversations, lifting others, and pushing for real progress.” – Scarlett Quick
“I pledge to support gender equality by urging event partners to ensure speakerships are representative of diversity. I will also leverage LoopMe’s research and our podcast to amplify consumer sentiment and to encourage organisations that prioritise meaningful inclusion and create cultures where everyone can thrive.” – Sarah Tims
“I will continue to educate myself about gender equality by listening to women’s experiences and challenging my own biases. Where we can, we should support the dismantling of gender stereotypes. I will also do my part to encourage an inclusive workplace culture where all genders are respected and empowered. Be authentically, and unapologetically, you.” – Raihan Rafi
For International Women’s Day, I pledge to encourage others to take that first step in both their personal life and workplace whether it’s attending a talk or participating in an event which celebrates women pushing boundaries and empowering themselves and others. – Valerie Ang
“I acknowledge the invaluable contributions of women across all spheres of life – at work, at home and in society. I commit to fostering a workplace culture that values inclusivity and equality by actively recognising the achievements of everyone around me regardless of race, gender or religion, ensuring their voice is heard, respected and empowered, and their contributions are seen and valued. I stand with YOU and commit to making a difference, not just today, but every day.” – Rahmat Ruff Alias
“On this International Women’s Day, I pledge to contribute to a workplace where all individuals feel valued and included. I am delighted that we have a culture that welcomes diverse perspectives. I will continue to encourage everyone to share their voice whatever gender they are.” – Grace Chan
“This IWD, to accelerate growth, I pledge to create a safe environment where women are encouraged and empowered to speak up and share their experiences and perspectives. I commit to support women-led businesses, showing recognition of women’s achievements.” – Valery Ong
Partner pledges
“In 2025, I pledge to foster change and growth within iProspect and the industry by mentoring colleagues, amplifying women’s voices, providing constructive feedback, being an approachable leader, and building alliances for gender equity. My goal is to create a culture of inclusivity and empowerment.” – Bonnie Dodemaide, iProspect
“In 2025, I pledge to support gender equality by leading with empathy and assertiveness, by cheering for other successful women so we can rise together instead of competing against each other and by celebrating women’s emotional intelligence and sensitivity which makes us unique and powerful.” – Heba Tallah Abouhamd, Kinesso
“I pledge to provide mentorship for young women in my company and industry to empower them with the confidence to achieve more. As a professional in a senior position, I will make myself more available in public forums to set examples for them. As someone interested in how AI can drive further efficiency in our daily lives, I am hoping to upskill my knowledge and capabilities in AI and be able to share this knowledge widely.” – Janet Leung, Publicis Media
“As a mom of two girls and an advertising practitioner, I pledge to approach both roles with passion, balance, and unwavering dedication. I am committed to being an active and engaged mother, ensuring that my daughters grow up in a nurturing environment where they feel loved, supported, and empowered to chase their dreams. By embracing my career in media, I strive to show my daughters that success is not just about professional achievements but about nurturing meaningful relationships, taking care of oneself, and living with intention and purpose.” – Chris Leobrera, EssenceMediacom
“I pledge to champion gender equality by fostering an inclusive environment, advocating for equal opportunities, and challenging bias in the workplace. Through mentorship, allyship, and open communication, I will help create a culture where everyone, regardless of gender, feels valued, empowered, and supported to thrive.” – Charlotte Powers, Bountiful Cow
“On this International Women’s Day, I pledge to accelerate gender equality. I am committed to breaking barriers, amplifying voices, and creating opportunities for women to lead, thrive, and succeed. Let’s commit to making a real change — because when women rise, we all rise.” – Caleb Watson, Initiative
“As a new mother, I understand the challenge of balancing career and personal life. I pledge to foster a workplace where women thrive. In 2025, I’ll support working mothers and promote work-life balance, showing we can succeed while embracing motherhood.” – Rachaya Brown, APEX Exchange
“From being a silent contributor, focusing mostly on task-oriented outcomes, to helping others grow – that’s how I will accelerate change this year. It means staying true to my own path while empowering others to realize their potential. It’s about leading with purpose, setting clear expectations, and recognizing that growth—both personal and collective—is the true measure of success. As a team lead, I aim to create an environment where people feel valued, supported, and encouraged to step beyond their comfort zones. This year, my pledge is to be more intentional about lifting others up, fostering collaboration, and growing together.” – Mitzi Ferrer, dentsu
“To every woman who works hard to overcome barriers, defy expectations, and push forward despite the challenges – you are seen, valued, and celebrated. I pledge to stand with you, and support a world where your strength, ambition, and dreams know no limits.” – Sheikh Ebrahem, Publicis Media
“I pledge to lean into the power of allyship to support and advocate for all women, both directly and in spaces where some may be absent. By leveraging my platform and network, I strive to advance the equality agenda in 2025 and beyond, amplifying women’s voices and creating opportunities for progress.” – Michelle Sarpong, the7stars
“Building a tribe of women who uplift and support each other has always been my dream. I’m proud to be part of an organization that champions gender equality and inclusivity. This year, I commit to accelerate action by pledging to advocate for women, empowering them to lead and express themselves freely. I will celebrate every triumph, no matter how big or small, and foster radical collaboration within our tribe and beyond.” – Nida Estrella, dentsu X
“Personally, I pledge to listen to and believe women’s stories to understand a situation I wouldn’t have previously understood, and to create a safe and supportive environment for all.” – Lee Ci En, Publicis Media
“Driven by a commitment to supporting women in the historically male-dominated world of trading, I established Women in Trading. My goal is to create a more inclusive environment where women’s voices are amplified and everyone has equal access to opportunities.” – Duri Mehmet, Orion Worldwide
“I will call out and break the cycle of unnecessary apologies in professional settings – empowering myself and other women to speak with confidence. Beyond advocacy, I commit to supporting women-owned businesses and women in need, turning my intention into action.” – Sheena Supaya, Publicis Media
“I pledge to accelerate actions that drive growth in both my personal and professional life. In the past, I prioritized external demands over my wellbeing. Moving forward, I will set clear goals, embrace new experiences, practice self-kindness, and lead impactful learning and development initiatives at iProspect.” – Nicola Barnes, iProspect
“I pledge to continuously make women heard, whether that is myself or others – to not back down when we feel threatened by oppression, to not sit down when we need to stand up, to not dim a woman’s light and to make them shine.” – Yana Dalisay, Publicis Media
“I pledge to accelerate action by continuing to champion equity and fostering our culture of support, opportunity, and recognition for women. Our 70% female leadership team drives meaningful change through mentorship and accountability. At Slingshot, we slingshot people further, faster—together.” – Laura Dodds, Slingshot
“I pledge to foster inclusive environments where all women feel safe, valued and respected.” – Dawn Theseira, Publicis Media
“I pledge to celebrate the achievements of women and to inspire future generations to realize their fullest potential in the industry.” – Vera Lam, Publicis Media
“As a woman in the digital advertising industry, I understand that thriving in this fast-paced field requires constant adaptability and the ability to take accelerated action. I embrace change, take action, and continue to learn, evolve, and stay ahead in a rapidly changing world. I believe women are equally capable of leading, making decisions, and driving innovation. With determination, resilience, and decisiveness, we can overcome challenges and positively influence each other. I am committed to empowering every partner that I work with by fostering a supportive and inclusive environment where everyone, regardless of gender, age, nationality, or background, is treated with respect and equality. By encouraging open communication, collaboration, and the sharing of knowledge, we can create an environment where everyone feels valued, respected, and heard. Together, we help each other grow and succeed. Building a positive culture and fostering an inclusive culture starts with small but meaningful actions that may start within the team. I believe that when we support each other, we grow together. Through mentorship, guidance, and sharing knowledge, we empower those around us to achieve their fullest potential. We accelerate action to drive positive change forward, as progress does not happen by chance but through intention and effort. By supporting inclusivity and fairness, we can create a workplace where everyone has a chance to succeed. Together, we can break stereotypes, inspire each other, and create a work environment where everyone has the opportunity to thrive. Every action matters, and every action must be taken immediately. I’m proud to be a small part of a movement that drives a better workplace environment, inspires growth, and shapes the future.” – Surattaya Khampradid, Kinesso
