Month: March 2016

Today marks International Women’s Day across the world, and as such we wanted to celebrate the gender diversity at LoopMe. In a mobile industry dominated by men, it is more important than ever to make sure that equality is represented in all areas. LoopMe is proud to have an incredibly balanced and representative community, and today of all days wanted to celebrate this fact!

MOBILE VIDEO WILL EAT THE WORLD

We’re excited to be hosting our first educational event in New York, Mobile Video Will Eat The World. Following the success of TV & Mobile: It’s All About Video and Mobile & The Movies we’re taking our popular educational breakfasts stateside, ready to delve into the realm of mobile video advertising.

We’ll be looking at the future of mobile innovation and what video can achieve in a period of huge potential. We are delighted to be joined by a fantastic array of industry experts ready to share their knowledge and experience on mobile video and the future of advertising.

Mobile Video Will Eat The World

A picture may be worth a thousand words but video is the ultimate tool when it comes to building a brand. As users become digital-first, viewing video on smartphones, tablets, desktops and connected TVs, advertisers must ensure they follow suit, embracing video as their go-to branding medium. Join LoopMe, Integral Ad Science, Innovid and our panel of industry experts as we discuss video best practice, effective video measurement and how to be creative with your video advertising.

AGENDA

8:30 – 9:00: Registration

9:00: Welcome

9:10 – 9:30: ‘State of Play – How to Make Video More Intelligent’ Pete O’Mara-Kane, Global VP, LoopMe

9:35 – 9:55: ‘Creating Media Quality Standards for Mobile Video’ Joseph Ranzenbach, Senior Product Manager, Integral Ad Science

10:15 – 10:35: ‘Advanced Video on Mobile – Challenges and Opportunities’ Michael Tuminello, Senior Director Product, Innovid

10:40 – 11:20: Panel Session – ‘From $5bn to $70bn – taking mobile video to the next level’ – Chaired by Tanya  Dua, Digiday Brand Reporter Panelists include: Rachel Pasqua, Mobile Lead, MEC Global Sonali Pathak, VP Business Development & Strategy, NBCU Melinda Toscano, Practice Lead, Mobile & Emerging Digital Media Marketing & Technologies, Joule Pete O’Mara-Kane, Global VP, LoopMe

11:30: Closing Remarks

Pete O’Mara-Kane, Global VP. Pete started his media career in the world of outdoor advertising at JCDecaux before moving into digital at BSkyB and Millennial Media, where he progressed to the Head of Agency Sales position before joining LoopMe as VP.

Joseph Ranzenbach, Senior Product Manager at Integral Ad Science. Joseph has a prowess and experience perfectly suited to discussing Media Quality Standards – having published a white paper on the legitimate use of location data in 2014. Before his time at IAS, Joseph was Product Manager at Place IQ and Employee #1 at the financial data platform PrivCo.

Michael Tuminello, Senior Director Product at Innovid. Having worked for almost 4 years at Innovid (during a period of award-winning innovation) and before that at Sizmek, Michael has the awareness and ability to discuss the challenges and opportunities facing video on mobile in the present circumstances.

Tanya Dua, Brand Reporter from Digiday as a chair and moderator. Having worked in digital media for over two years, Tanya has an acute awareness of the industry and significant experience hosting panels.

Rachel Pasqua, Mobile Lead at MEC, Melinda Toscano, Practice Lead & co-founder at Joule, Sonali Pathak, VP Business Dev and Strategy, NBCU,   For anyone wanting to attend the event, the sign up link is here, and be sure to look out for our recaps and summaries after the event has finished.

There seemed to be a creative flourish in the last seven days, as a spree of fantastically innovative and original ads hit the net. The first comes from e-commerce brand Klarna is as surreal as it sounds – a fish slides down a slide and smoothly glides across a polished floor. It has to be seen to be believed.

The second comes from Prism and Century Link and is an ad perfect for any aspiring cinophile. The combination of tongue in cheek humor and rather intense cinematic knowledge makes this a fun little ditty, plus it gives Paul Giamatti a chance to flex his acting (and chewing) chops.

But the winner this week (and this is strictly NSFW) comes from the Opera of Paris and Bret Easton Ellis with ‘Figaro’. The ‘American Psycho’ writer here uses the music from the Barber of Seville to turn the tightly wrought operatic form into an intensely carnal experience. Check it out below: