Video of the Week: Harvey Nichols Wants To Dress Famous Men

The concept is startlingly good – the sort of tongue-in-cheek video campaign completed by short snappy footage – and means that Harvey Nichols should hypothetically be onto a winner. Pick famous people through history, make a joke about their fashion sense; the whole series makes some great comments about the looks of eminent individuals – including Obama, Einstein or Darwin.  However, for a brand that deals specifically with both male and female branding, it feels strange that they’ve only picked out men – why not make a note about the looks of Marie Curie or Aung San Suu Kyi? History may be dominated by men, but why not put some women in the mix. Also, since when was Boris Johnson a great person? The former mayor doesn’t exactly rub shoulders with Obama or the person who discovered the nature of relativity.

Anyway, we’ll leave you to it.

Video of the Week: Onions Have Many Layers

This week was a hot one for LoopMe’s video of the week. Our first choice was Reebok’s timely video for mother’s day, showing a woman slowly de-aging whilst doing fantastic feats with fantastic feet. You can watch that one here.

But, since we work in mobile video and advertising, the top spot has to go to Apple for their Onions based skit. Despite its overwhelmingly negative thumbs down reaction on YouTube (comments have been disabled), the hysteria surrounding a fundamentally trivial video event is a nice cheeky wink at a media industry constantly striving towards this ‘new’ concept or idea. A video shot by a 10 year old girl could definitely capture the hearts and imaginations of ad execs – what does the onion mean? Why is it being sliced? What does the loop add to the experience? Why is it looped that specific number of times? All questions you could instinctively ask – if you had the right / wrong instinctive behavior.

Watch the advert here: