LoopMe's heading to POSSIBLE

The marketing industry is undergoing a profound transformation as content and commerce converge to shape a more connected, data-driven future. This session dives into the seamless integration of these two forces, examining how shoppable content, retail media networks, and cross-channel strategies are redefining the path to purchase. As brands move beyond traditional storytelling, they’re delivering commerce-enabled experiences that merge inspiration with action, meeting consumer expectations for immediacy and personalization. Participants will explore how advancements in data, AI, and retail media technology can build integrated ecosystems that influence shopper behavior, maximize ROI, and unlock the next era of growth.