FOR SUPPLY & DEMAND PARTNERS
FOR Brands & AGENCIES
FOR BRANDS, AGENCIES, PUBLISHERS & PLATFORMS

LoopMe’s supply partnership with Digital Turbine drives +160% YoY growth on OMSDK traffic

Brand challenge

Working with leading global brands, finding the right type of measurable inventory is fundamental to campaign success and viewability is also a top priority.

When Digital Turbine introduced support of Open Measurement SDK (OMSDK), LoopMe was one of the first partners to assess the quality inventory that became available.

Since then the results have been increasingly effective; LoopMe has continued to see the value in their supply partnership with Fyber Marketplace.

Innovative solution

LoopMe saw great success across ad formats, driven by Digital Turbine’s OMSDK traffic
Rewarded video generated the highest increase with a 300+% YoY growth
Average viewability performance was over 97% (as verified by 3rd parties) on campaigns run through Fyber Marketplace OMSDK traffic
With Fyber Marketplace seeing a significantly higher OMSDK adoption rate compared to other supply partners, LoopMe’s growth should only continue

Outstanding results

Find out more about the LoopMe Intelligent Marketplace.

+160%

+160%
YoY growth on OMSDK Traffic

+300%

+300%
increase in Rewarded Video Format

+97%

+97%
average viewability performance