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LoopMe increased purchase intent 31% over industry benchmark for Pillsbury Baking’s seasonal baking campaign

Brand challenge

Increase purchase intent of Pillsbury Baking’s Cake Mix and Frosting products for the Easter season.

Innovative solution

PurchaseLoop Audiences:
Custom segments for users planning to bake for the Spring & Easter seasons. Third party data segments identified users interested in baking.
PurchaseLoop Brand:
Real-time optimization towards users most likely to make a purchase, majorly driven by the PurchaseLoop Audiences custom segment.
Creative Strategy:
Occasion-focused and seasonally relevant banner creatives showcased core Pillsbury Cake and Frosting.

Outstanding results

“LoopMe was a key partner in allowing us to increase our purchase intent goal. Their AI-powered PurchaseLoop platform boosted our performance by 31% and gave us the ability to build niche custom audience segments. The power of AI and real-time optimization helped drive more effective media results and was the secret sauce to the success of our campaign.”

Brent Minner, Vice President of Marketing, Hometown Food Company

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26.4K

Lifted users

6.2%

Increase in purchase intent
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