With consumer identity at the forefront of digital advertising and becoming increasingly important as we navigate a post-cookie and post-identity reality, LoopMe is monitoring consumer sentiment in our U.S. and U.K pulse reports. By using our proprietary PurchaseLoop Research platform, LoopMe collected surveys from surveyed 2,410 consumers across the UK from March 2, 2021 to March 7, 2021.
We explored two key areas: Ad Preferences and Ad Regulation to understand the consumer point of view when it comes to advertising, data collection and subsequent impact on non-targeted ads. We also analyzed how consumers feel about the security of their online data, and their level of understanding of current ad regulations.
As the ad industry continues to roll out new protocols around online data and consumer privacy, our aim was to uncover whether consumers felt their data was safer due to these new protocols. Continuing to put the consumers’ thoughts front and center, we looked at how consumers value advertising both in exchange for content and in helping them make smart purchasing decisions.