Majority of women in Singapore feel their needs are not met in the workplace

Three quarters feel employers are not doing enough when it comes to inclusive development

Singapore, 8th March 2024: Singapore’s 77% employment rate for women aged 25 to 64 might be one of the highest in the world, but data from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, shows that inclusivity is still an issue.

In a survey of 3,807 women across Singapore:

• Only 21.5% felt their workplace took female-specific needs like period pain or menopause “very seriously”
• Over a third (34.2%) would prefer security outside the office for when they leave, despite Singapore’s reputation as one of the safest cities in the world
• Nearly half (43.8%) would be “quite likely” to spend more time in the office if female needs were better addressed, with around one in five women (18.5%) saying they were ‘extremely likely’ to spend more time in the office if it catered to their needs such as female-oriented rooms for breast-feeding (19.7%), and temperature-controlled rooms (18.4%)
• Younger women felt the most unsatisfied with their office arrangements, with 70% of those surveyed aged between 18 and 34 felt their needs were not being met.

Sarah Tims, AVP, Marketing said: “LoopMe’s latest data on women in the workplace in Singapore reveals that employers are not doing enough when it comes to inclusive development. For a country that leads the world with the highest percentage of women CEOs, this data highlights the importance of listening to the diverse voices of women across all backgrounds. Younger women, in particular, feel their workplace needs are not met.

While we’ve seen much progress in making workplaces more women-friendly in the past few years, the evidence shows there’s more to be done, especially in one of the world’s leading economies.  In line with this year’s theme of ‘Inspire Inclusion’ for International Women’s Day, we hope this data inspires organisations to recommit to building safe and inclusive workplaces for all women.”

Methodology

LoopMe surveyed 3,807 Singapore consumers between 19 – 26 February 2024 to understand consumer attitudes towards the female-specific considerations in the workplace.

Consumers were asked about their employer’s attitudes towards catering to female-specific needs in the workplace e.g. time off for period pain or menopause, accommodations provided for women and what more needs to be done to support working women. Men and women surveyed belonged to the age groups 18-24, 25-34, 35-44, 45-54 and 55-64.

LoopMe’s opt-in research was delivered to consumers via their mobile devices. All surveys were non-incentivised. Surveys appear as consumers engage with content across mobile web and apps, providing scalability and unique reach for data collection. PurchaseLoop Audiences leverages survey technology to identify your in-market audience. PurchaseLoop Audiences are created from proprietary segments using live, opt-in, marketplace responses and modelled to scale by our industry-leading artificial intelligence.

LoopMe also conducted research into how women in the UK feel workplaces are or aren’t meeting their needs.