LoopMe surveyed 5,273 consumers in Malaysia from 13-23 September 2024 to understand sentiment regarding shopping during the golden quarter. We also analysed the type of items consumers are likely to buy during the sales periods and whether sales/discounts increase purchase intent.
PurchaseLoop Audiences transformed this survey data into exclusive, actionable segments, including:
- In-market for fragrance and cosmetics
- In-market for apparel and footwear
- In-market for electronics and technology
- Seasonal sale shoppers
- Luxury shoppers
- TikTok shoppers
- Online shoppers
- In-store shoppers
Contact us to use these audience segments in your campaigns today.
This research was also conducted in the following markets: