This research is available in both English and Chinese
LoopMe surveyed 1,207 consumers in Hong Kong from 13 September to 17 October 2024 to understand sentiment regarding shopping during the golden quarter. We also analysed the type of items consumers are likely to buy during the sales periods and whether sales/discounts increase purchase intent.
PurchaseLoop Audiences transformed this survey data into exclusive, actionable segments, including:
- In-market for fragrance and cosmetics
- In-market for apparel and footwear
- In-market for electronics and technology
- Seasonal sale shoppers
- Luxury shoppers
- TikTok shoppers
- Online shoppers
- In-store shoppers
Contact us to use these audience segments in your campaigns today.
LoopMe於2024年9月13日至10月17日對香港1,207名消費者進行了調查,以了解黃金季度的購物情緒。我們也分析了消費者在促銷期間可能購買的商品類型,以及促銷/折扣是否會增加消費者的購買意願。
可用的自訂受眾群體包括:
- 季節性促銷購物者
- 電子和技術市場的潛在消費者
- 服飾和鞋類市場的潛在消費者
- 奢侈品購物者
- 實體店面購物者
如需進一步了解更多信息,請與您當地的銷售代表聯繫或電郵至 apac_agency@loopme.com
This research was also conducted in the following markets: Australia, Indonesia, Malaysia, Philippines, Singapore