After an initial study in December, LoopMe surveyed 29,199 Americans between February 18th and February 21st, 2025 to gauge consumer behavior and how preferences around fitness may have changed after the new year.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Preferred location for working out
- Frequency of workouts
- Preferred fitness activity
- Goal of fitness activities
- Workout equipment used
- Sticking with New Year’s resolution
- Some setbacks with New Year’s resolution
- Getting back on track with New Year’s resolution
- Given up on New Year’s resolution
Activate these audiences in your campaigns today. Contact us_agency@loopme.com.