LoopMe surveyed 5,604 Americans between December 2nd and December 6th, 2024 to gauge consumer behavior and preferences around fitness.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Preferred location for working out
- Frequency of workouts
- Preferred fitness activity
- Goal of fitness activities
- Workout equipment used
- New Year’s resolutions
Contact us to activate these audiences in your campaigns.