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LoopMe audiences increase event sign-ups, driving 42% savings for Guinness

Brand challenge

Guinness’ brand campaign goal was to drive event sign-ups and footfall for their Flavour By Fire event.

Guinness also wanted to build a first-party data audience of beer drinkers to target those with a higher propensity to be interested in their Flavour By Fire event. Guinness had been unable to identify beer drinkers previously due to limitations in targeting parameters for alcohol brands.

Innovative solution

Use PurchaseLoop Audiences pre-campaign to create an audience segment of beer drinkers and unlock a new targeting methodology for Guinness
Leverage PurchaseLoop’s AI to optimize the campaign in-flight towards brand lift goal
Target in-market audience with mobile creative, driving user engagement and sign-ups with a clickthrough CTA to RSVP to the event

Outstanding results

For more information, please watch our Guinness case study video.

LoopMe was a winner in the Best Use of Data category at the d Awards in recognition of this campaign.

 

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42%

savings
Savings for Guinness due to increased event sign-ups & reduced cost per attendee

2.5%

CTR
Outperformed client benchmark by 25%

429

RSVPs
Completed RSVPs driven by LoopMe reduced cost per sign-up by 17%
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