LoopMe drives 11.9% lift in brand association between Guinness and football

Brand challenge

Guinness were looking to drive awareness of the EPL Matchday football event. They also wanted to increase brand association between Guinness and the Premier League, given they were a sponsor.

Guinness also needed to find a way to target football fans who were also beer drinkers, which presented a significant challenge due to sensitivities around alcohol in Malaysia.

Innovative solution

Use PurchaseLoop Audiences pre-campaign to identify in-market beer drinkers who watch or follow football.
Leverage PurchaseLoop Brand to optimize the campaign in flight towards brand lift goal of increased awareness.
Target in-market audience with rich media video creative to drive user engagement.

Outstanding results

In recognition of this campaign, LoopMe was a winner in the Best Use of Data category at the d Awards.

LoopMe also won an award for use of data in another campaign with Guinness.

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11.9%

Brand association uplift

21K

Lifted users driven by LoopMe

2%

CTR
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