I suppose we do have to check in with the NeverEnding Story every once in a while. It may have become something of a cult classic in a select few circles, but Spotify saw a chance to cash in on the 1984 film’s timeless message with their latest message. The best part is, none of it feels forced – W+K New York have managed to combine two concepts with resounding success. There is a truth in the advert – we’ve all at one stage searched for a classic, cringe-inducing song that endures throughout the generations. Limahl’s Never Ending Story is but one case in point – they could have picked another 80s corker like Magic Dance from Labyrinth or Ray Parker Jr’s ghoulish movie theme.
The fact that Spotify got the original actor Noah Hathaway gives the ad even more credibility – well played guys! You can check out the ad here:
And our runner up for the week (as we’re doing runners up now!) goes to Alison Brie and Nikolaj Coster-Waldau for their AppleTV advert, the pair ‘rehearsing’ for a show that looks both terrible and terribly unmissable. Seeing Jaime Lannister get his groove on has to be a highlight of the day!