LoopMe partners with WAY to bring innovative Brandformance solutions to the Italian market

LoopMe’s expansion into Italy with WAY reflects the company’s strong global growth

Milan, 30 October 2025 – LoopMe, the global leader in brand performance, has announced a strategic partnership with WAY to introduce its Brandformance offering to the Italian market.

LoopMe’s Brandformance solutions combine the power of artificial intelligence and data-driven advertising to optimize both brand awareness and performance outcomes, to bridge the gap between upper- and lower-funnel marketing. Through LoopMe’s partnership with WAY, Italian advertisers and agencies can access the benefits of LoopMe’s global technology and capabilities, enhanced by WAY’s strong market presence and executional excellence.

“LoopMe achieved strong revenue growth of 50% YoY in H1 2025, and our move into Italy, which is a key market for our European expansion strategy, is a reflection of this ongoing success, ” said Simon Stone, GM International at LoopMe. “Partnering with WAY allows us to provide Italian brands and agencies with direct access to our Brandformance technology, combining our proprietary AI solutions with local strategic insight.”

Carlo Poss, Partner and CEO at WAY, added: “WAY was founded to connect global AdTech and MarTech innovation with in-market opportunities. LoopMe perfectly represents the kind of forward-thinking company we aim to partner with — one that redefines what’s possible for marketers and brands.”

LoopMe continues to scale rapidly globally, achieving a fully organic gross revenue CAGR of 40% for the period 2018-2024*, and together with Chartboost, LoopMe has now generated more than $2 billion of gross revenue.