Frequent travelers drive high-value opportunities in the US
New LoopMe consumer data offers insights into travel planning, preferences, and booking behaviors
New York, August 14 2025: New research from LoopMe, the global leader in brand performance, reveals that while a majority of Americans book only one or two trips per year, there is a high-value segment of frequent travelers emerging. These consumers are between the ages of 18-24 years old and are likely to book up to seven trips a year, indicating a growing opportunity for brands to build long-term loyalty with younger consumers who are more likely to travel and spend.
The report also revealed that domestic travel remains the most popular type of trip booked (39%), followed by nearby weekend getaways (23%) and international travel (17%). Cruises (15%) and theme parks (12%) have also been listed as popular destinations for Americans. International travelers (50%) and cruise-goers (48%) are also more likely to travel up to three times per year, creating an opportunity for brands and marketers to explore.
When booking travel, 22% of US consumers use direct websites or online travel agencies (21%); however, other routes used include:
- Travel agency – 11%
- Credit card portals – 5%
- Employer travel portal – 4%
Additional key insights from LoopMe’s analysis include
- Frequent travelers spend big: Frequent travelers are more than twice as likely to spend at least $3000 per person on each trip
- Most Americans book travel for leisure and family visits: Top travel purposes include leisure (29%), family visits (24%), and group travel (7%).
“While most Americans travel occasionally, the real opportunity lies with frequent travelers to build long-term loyalty and growth”, said Brian Bell, GM North America at LoopMe. “As the travel landscape continues to evolve, brands have the perfect opportunity to reach emerging, high-value audiences and drive ROI in order to stay ahead in an increasingly competitive space.“