Published date: Tuesday, 15 July 2025

The Mobile Games Advantage: Win Big or Lose Out (AU)

Mobile gaming represents a largely untapped oasis for brand advertisers.

According to Statista and eMarketer, in-game advertising will account for just 10% of total digital investment in 2025, despite the fact that ⅔ of Australians play mobile games daily.This imbalance highlights an underutilised medium with untapped potential.

LoopMe reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.


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