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Published date: Wednesday, 26 February 2025

LoopMe Consumer Snapshot: Supermarkets

LoopMe surveyed 14,244 UK consumers from 23 January to 6 February, 2025 to understand sentiment regarding supermarket shopping preferences. We also analysed consumers’ preferred way to shop and what they value most when visiting a supermarket.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Low price tier supermarket shoppers
  • High price tier supermarket shoppers
  • Mid-range price tier supermarket shoppers
  • Grocery store gift card purchasers

Contact us to activate these audiences in your campaigns.

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