LoopMe surveyed 14,244 UK consumers from 23 January to 6 February, 2025 to understand sentiment regarding supermarket shopping preferences. We also analysed consumers’ preferred way to shop and what they value most when visiting a supermarket.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Low price tier supermarket shoppers
- High price tier supermarket shoppers
- Mid-range price tier supermarket shoppers
- Grocery store gift card purchasers
Contact us to activate these audiences in your campaigns.