LoopMe surveyed 15,784 Australian consumers between 14 – 16 January, 2026 to gauge supermarket shopping behaviours and trends.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- In-store, online, and hybrid shoppers
- Factors driving supermarket choice
- High-end, mid-range, and discount shoppers
- Healthy shoppers
- Supermarket switchers and supermarket-loyal shoppers
Activate these audiences in your campaigns today by contacting apac_agency@loopme.com
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