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Published date: Monday, 3 March 2025

LoopMe Consumer Snapshot: Political Advertising Impact

LoopMe surveyed 43,514 US consumers from October 25-28, 2024 to understand consumer sentiment regarding political advertising in the 2024 Presidential Election. We also analyzed the platforms on which respondents saw the most political advertising, how receptive they were to these ads and the extent to which this impacted shopping/consumer behavior.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • More likely to make large purchases after seeing political ads
  • More likely to pay attention to other ads after seeing political ads

Contact us to activate these audiences in your campaigns.

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