LoopMe surveyed 15,208 US adults between February 4 – 8, 2026 to gauge planned engagement with the college basketball tournament in March.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Tournament viewer engagement
- How viewers plan to watch the tournament
- Bracket engagement
- Reasons for following the tournament
- Likelihood to attend a tournament game in person
Activate these audiences in your campaigns today by contacting us_agency@loopme.com.
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