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Published date: Friday, 16 August 2024

LoopMe Consumer Snapshot: Lottery

LoopMe surveyed 7,599 US consumers between July 22nd to July 26th, 2024 to gauge behavior and preferences around state lotteries.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • State lottery players
  • Frequency of play
  • Games users like to play (jackpot; scratch offs; daily draw games)
  • Important factors when choosing a lottery game (jackpot size; odds of winning; ticket price; game format; frequency of draws)
  • Intent to purchase holiday scratch offs

Contact us to use these audiences in your campaigns today.

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