LoopMe surveyed 3,496 US consumers in March 2026 to gauge live sports viewing behaviors and trends.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Sports actively followed
- How fans follow sports
- Viewing frequency
- Concurrent behaviors
- Summer sporting events to watch
- Preferred viewing locations
Activate these audiences in your campaigns today by contacting pl_salesus@loopme.com
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