LoopMe Consumer Snapshot: Generative AI Usage (UK)

LoopMe surveyed 27,804 consumers in the UK between 4th – 8th September 2025 to gauge generative AI usage and behaviour.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

• Generative AI usage frequency
• Change in search behaviour
• Change in time spent web browsing
• Change in time spent playing mobile games
• Change in time spent streaming
• Benefits of AI usage

Activate these audiences in your campaigns today by contacting uk_agency@loopme.com.

Also available via:

• LoopMe’s Premium Deals Library 
• The Trade Desk