LoopMe surveyed 27,804 consumers in Australia between 4 – 8 September 2025 to gauge generative AI usage and behaviour.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Generative AI usage frequency
- Change in search behaviour
- Change in time spent web browsing
- Change in time spent playing mobile games
- Change in time spent streaming
- Benefits of AI usage
Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.
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