Published date: Wednesday, 29 October 2025

LoopMe Consumer Snapshot: Generative AI Usage (Australia)

LoopMe surveyed 27,804 consumers in Australia between 4 – 8 September 2025 to gauge generative AI usage and behaviour.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • Generative AI usage frequency
  • Change in search behaviour
  • Change in time spent web browsing
  • Change in time spent playing mobile games
  • Change in time spent streaming
  • Benefits of AI usage

Activate these audiences in your campaigns today by contacting apac_agency@loopme.com.

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