LoopMe surveyed 9,889 Canadians between October 1st – 3rd, 2025 to gauge consumer behaviour around Black Friday/Cyber Monday.
PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- BFCM shopping timing
- BFCM promotion preferences
- BFCM deal-seeking habits
- BFCM discount sceptics vs. believers
Contact pschlatter@loopme.com to use these audiences in your campaigns.
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Take a look at consumer data for Black Friday and Cyber Monday in the United States.