LoopMe surveyed 14,505 Australian consumers between 30 June and 3 July, 2025 to gauge preferences and behaviour around the banking vertical.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- Frequency of checking personal finances
- Relationship with banks
- Planning to refinance loans
- Factors driving selection of main bank
- Planning to apply for a mortgage
Activate these audiences in your campaigns today by contacting apac_agency@loopme.com
Also available via LoopMe’s Premium Deals Library and The Trade Desk.