LoopMe surveyed 8,876 Americans between June 9th and June 12th, 2025 to gauge consumer habits around alcoholic beverages.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:
- In-market alcohol drinkers
- In-market zero alcohol drinkers
- In-market spirits drinkers
- In-market beer drinkers
- In-market wine drinkers
- Premium alcohol drinkers
Activate these audiences in your campaigns today by contacting us_agency@loopme.com
Also available via LoopMe’s Premium Deals Library, The Trade Desk, and LiveRamp.
LoopMe also conducted research into habits around alcohol in the UK.