Published date: Friday, 25 July 2025

LoopMe Consumer Snapshot: Alcoholic Beverages (US)

LoopMe surveyed 8,876 Americans between June 9th and June 12th, 2025 to gauge consumer habits around alcoholic beverages.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

  • In-market alcohol drinkers
  • In-market zero alcohol drinkers
  • In-market spirits drinkers
  • In-market beer drinkers
  • In-market wine drinkers
  • Premium alcohol drinkers

Activate these audiences in your campaigns today by contacting us_agency@loopme.com

Also available via LoopMe’s Premium Deals LibraryThe Trade Desk, and LiveRamp.


LoopMe also conducted research into habits around alcohol in the UK.

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