LoopMe Consumer Snapshot: 2026 World Cup Viewership (US)

LoopMe surveyed 4,413 US consumers between November 13th – 16th, 2025 to gauge prospective 2026 World Cup viewership habits.

PurchaseLoop Audiences transformed this research survey data into exclusive, actionable segments, including:

• World Cup viewers
• How viewers plan to watch the World Cup
• Excitement compared to the previous World Cup
• Notices brands/sponsors
• Types of ads remembered

Activate these audiences in your campaigns today by contacting us_agency@loopme.com.

Also available via:

• LoopMe’s Premium Deals Library 
• The Trade Desk
• LiveRamp

Download this research for the UK market.